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Reaching Your Business Goals Through Article Marketing

By Expert Author: Sheryl Aguiza

You may need more traffic to your site to help your business. You need to try article marketing. In the article below, you'll find practical information that you can use to start increasing your company's activity online through article marketing.

Employ an RSS feed in your article marketing strategy. RSS is a way to automate content distribution. An RSS feed delivers your content (i.e. articles) to subscribers as soon as you post it. RSS is an ethical opt-in system that does not constitute spam, because users have subscribe explicitly and remain capable of opting out at any time.

Make sure that every article you provide is full of useful, interesting information. Remember that search engine bots may read for keywords, but people read for interest and entertainment or because they are trying to find something out! Your articles should have fresh, timely information about subjects people are interested in.

If your article is already included on your own website, do not submit it to article directories. Many search engines have rules about duplicate content, and you do not want to have your article removed because you put it in multiple places. Instead, rewrite the article (a content 'spinning' software program can be really helpful) and submit the rewritten article to the directories.

Conclude with a powerful, convincing call to action. End your articles by telling your reader what they should do; also, include obvious methods that will allow them to easily perform the task. When you give your readers all of this info they will be more prone to take action.

Get rid of your word counting software. Focus your writing on thorough explanations and information and including only the content you find the most important. If your article is longer or shorter than you originally intended, that is allowable. Keep content heavy, and your word count will not matter as much.

Create an offsite directory. Creating your own personal directory of your articles creates another method for people to search and find you easily. It basically gives them a one-stop shop of everything you've written, and all the places your articles can be found. This is especially helpful for creating a portfolio.

Don't use long, rambling sentences and dense paragraphs in your articles. Readers are turned off when they are confronted by long blocks of text. Break your article up into short, punchy paragraphs of no more than five lines. Keep your sentences short and straightforward so your articles are easy to follow.

As you can see, article marketing is worth trying to get your business booming. Put it to work and watch the number of visitors to your business website steadily increase.

Mike Pereira is the owner and founder of MyWriters.com as well as the top Marketing Strategies Podcast on Itunes. He is well known in the SEO communities as well as the affiliate marketing circles. Visit http://mywriters.com/need-blogging/.

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