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Simple But Effective Methods For Building A Service Business On The Internet

By Author: Debrah Woodlee
Total Articles: 31

If you are operating a service based business you need to be open to taking a variety of different approaches to marketing yourself online. There are far too many similarities with selling products and you can apply to use most of the same principles.

One of the biggest challenges will depend on what kind of services you decide to offer. Lots of service providers choose to offer buyers a "one time" kind of deal which is all "used up" once the service is finished being performed. This means that you really need to have a lead generation machine that gets the job done and already in place.

Way before the Internet took off, offline option was the only chance people had. It wasn't called "offline" back then, though, it was called "direct" or "response" marketing and advertising. It's good to borrow from this kind of thing and adopt a multi-step marketing process that uses everything from Facebook to videos to your squeeze page or sales site. You can send people to your Facebook page, where you will have some written and video content. You could try building a separate feeder website that is pretty much just a video website. Then you can send them through that to your primary website or to your squeeze page. Think about putting more marketing into your lead generation. You can do this by selling the giveaway and benefits you list to generate leads to also build your list.

Testing in marketing and advertising is the foundation for real success on the net. Unfortunately most marketers and big businesses don't actually do this (because they have no clue as to how). What you do in this situation is become an expert on split testing and it's very important to learn the main concepts of copywriting if you want to become successful. The whole reason to do split testing is to increase your rate of conversion. In this situation you are going to offer a "conversion rate consulting service" and teach businesses how to increase their conversion rates. It's possible to pair this sort of consulting with other kinds of consulting too, especially things like site usability.

If you have been wanting to get involved with highly competitive niches, then that is something you can do pretty easily. What you need to do is to use a lateral approach instead of a head first approach. Pick the niche that is the most interesting to you and then do the research you need to do so that you can find the best sub-niches within which to provide some content. Then you put it together or make an ebook or series of videos about that content or about the sub-niches and then market them. What you will be doing is coming in from a different angle; a different approach and tapping into the same audience. It isn't hard to see that most online marketers are simply doing the same things that other online marketers have done before them. Still, most are encouraged to try not to simply "reinvent the wheel." That is all fine and good, but you should listen to the beat of your own drum once in a while. Do not be afraid to experiment or test out ideas no matter how different they might seem to you.

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