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How To Advertise Your Business For Free
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Majority of marketing gurus suggest businesses should have an advertising budget of between 2 - 5 % of their income received from their business. However if your business is still in the growing stages, then you may not be able to spend this kind of money on huge advertising campaigns or maybe you could be concentrating your resources on other parts. So, in this case you do not have any other choice but to utilize free means of promoting your business in order to have an impact on potential clients. And here are the ways that can be used for Business Advertising for free:
1. These days, marketing your business online is really important. Therefore, make your business have an online presence. Make use of the potential of the World Wide Web fully in order to create an awareness of your establishment. The Internet is like an ocean, the more you churn, you will get new information. For starters, create a Business Website. In today's digital and globalized world, it is a necessity for every business to have a website. Having a website, will enable your business to reach out to more and more people not only in your locality but all across the globe. This way, many more people will become aware of your business and the more the people are informed of your business, the chances of getting customers becomes higher. You could start with Business Advertising Companies that provide a Free Business website for your company. This way you will save on your capital. Also create an email specifically for business purpose. And design your business logo which should be used on your Small Business Website and also in your email signatures regularly.
2. The next important way to advertise a business for free is to develop connections. For time immemorial WOM (word of mouth) marketing/advertising has been used by companies to advertise their business. In fact, this is a tried and tested formula. Therefore, bank on WOM. Offer discounts or freebies to your present customers and there are high chances that they will send referrals. Another thing you could do is to give away referral cards to them to hand them to new clients.
3. Develop partnerships. Collaborate with various other companies that provide corresponding services and give references of customers to each other. For example, if you are into selling computers and related equipment, you can build an alliance with computer service providers. Networking is the key here.
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