123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Internet-Marketing >> View Article

Social Media Marketing - An Emerging Trend In Internet Marketing

Profile Picture
By Author: Lawrence C Walker
Total Articles: 4
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Today an important trend in Internet marketing is social media marketing. The strategy has become so popular that almost every website is trying to leverage it - from a simple blog to a well-reputed business, everyone is using social media platforms to achieve their individual business objectives.

According to the report published by WordPress, 93% of marketers are using social media for their business in 2013.

Businesses of all sizes are using popular social media sites such as Twitter, Facebook, YouTube, Yelp, Pinterest, etc., not only to promote their products/services but also to create brand awareness among their target audiences. In this article, we will discuss the benefits offered by social media marketing.

Helps build online communities:

Social media websites offer every business an opportunity to build an online community for their company with existing as well as potential customers. They help you find your target audiences, focus on them and to foster engagement with them.

These sites are the places where your followers can instantly access information on your business. You can ...
... engage your followers in a conversation to know much about their needs and wants. This, in turn, helps you enhance your customers' trust in your business.

Brings traffic to your website:

Social media marketing is one of the best means to get target traffic to your website. When you post blogs, videos in these sites from your website, your followers will click the posts. This will direct them to your website. Also, you get an opportunity to get new customers when your followers share your business information on their profiles.
Installing traffic monitoring software enables you to know how much traffic has come to your website from these sites.

Higher rate of referral visitors:

As more and more people spend their time on social network sites, the chances of making these people visit your website are more. With effective practices, you can attract and engage the visitors. If you follow certain strategies consistently, over a period of time, you will be able to generate leads and convert the same into sales.

Brand recognition:

Once you build a community for your business, it becomes easy to spread information on your brand, business, product/service on the Internet. Through these sites, you can publish your profile, latest updates on your company's products/services, achievements, future plans, etc. The higher the number of people get exposed to these updates, the greater will be the brand awareness among the audiences. Doing it consistently, makes your brand well-noted.

While sharing information on the social media sites, make sure that the content is effective and informative. This kind of information encourages your followers to share it with their friends.


Big-trend.com is a combined blog of nine bloggers focuses on major trends that led to big leaps in various fields including politics, technology, business, science, and health. It also provides tips and updates on major developments currently in society.

Total Views: 175Word Count: 476See All articles From Author

Add Comment

Internet Marketing Articles

1. Facebook Ads Vs Google Ads – A Difference
Author: Melissa charm

2. Master Internet Marketing: Strategies For Audience Engagement
Author: Petteri Pucilowski

3. Best Digital Marketing Company In Chennai - Mavebs
Author: Mavebs

4. Transform Your Written Content Into An Engaging Audio Experience With Butterreader
Author: ButterReader.Blog

5. Choosing The Best Seo And Digital Marketing Agency In Christchurch And Hamilton
Author: Top Rank Digital

6. Navigating The Ever-changing Landscape Of Online Marketing
Author: Richard Star

7. Grow Your Business With Web Development Services
Author: Liam Mackie

8. :empowering Success In The Digital Age: A Comprehensive Journey With The School Of Internet Marketing
Author: vedant

9. Driving Growth Through Social Media Optimization: Tips And Techniques
Author: Harsh

10. Ispmate: Your Ultimate Isp Billing Solution
Author: ispmate

11. What Is Workflow Automation?
Author: Daniel Jack Smith

12. Mastering Google Adwords Optimization: Unleashing The Power Of Data-driven Advertising
Author: Adam Scott

13. Empowering Digital Marketing Professionals
Author: sahil jena

14. Unveiling Excellence: Top Digital Marketing Company In Ghaziabad - Hobo E-services
Author: Hobo e Services

15. Unplugged: Understanding The Digital Divide In Australian Households Without In-home Internet Access
Author: Dave

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: