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Why Is Ooh The Best Way To Advertise Locally In India?By Expert Author: TDI India
OOH India has always been the gateway to a goldmine of a consumer base in India. The Indian markets, due to their unique consumer bases, have always been the prime targets of brands from across the world. It has been noticed that OOH Advertising is the best way to create an impact before the audience in India. This article discusses the core qualities that are unique to OOH, due to which it is the preferred medium to reach the millions in India.
High Impact & Proximity
Various surveys, conducted across different media, firmly establish that OOH is the best medium for creating high impact campaigns. Nothing beats the splendor of a larger-than-life display towering over you by the roadside or at an uncluttered environment. Having established this, the proximity of the display to the actual point of sale is the next important consideration. A hoarding that advertises a retail chain nearby is more likely to attract consumers than a medium situated farther away. OOH is the only medium which can rank high on both High Impact and Proximity simultaneously. This is especially important for the consumers in India, as possibility of him getting diverted is relatively higher here.
Point of Sale Advertising
One of the reasons why brands hold Indian audiences close to their hearts is that they have the required diversity to hold the interest of various products and services. Considering this scenario, it is only natural that they are exposed to a large number of ads. Thus, it is a good idea to go for Point of Sale Advertising with Mall Activations at the prominent malls of the country. OOH India provides this exclusive opportunity of attracting the consumer right at the points where he comes to buy.
Opportunities of Innovation
Outdoor Advertising in India provides opportunities of innovation by tweaking the displays according to the unique surroundings that India has to offer. Highly organized sites like airports and metro stations, busy places like malls and crowded market places, roadside sites, etc. offer opportunities at volumes that are absent in the other mediums. The wide variety of sites comes in handy in targeting consumers that display diversity with the intensity of Indian audiences. Top OOH Advertising Agencies in India have successfully created ads that leave a lasting smile or a feeling of wonder in the viewers.
One of the shortcomings that seem to plague the discussed platform is the inconvenience in implementing campaigns on a large scale basis. Indian OOH, on the other hand, does not suffer from this disadvantage due to the existence of the central points to all the regions. For example, a campaign implemented at the Chennai International Airport effectively has a viewership of affluent audiences from all over the southern parts of India. Even when the central-points do not serve as the actual sites, they serve as control points for the agencies implementing campaigns in the region.
Indian audiences prefer to refer to the word-of mouth or actual sightings in order to find businesses situated near them. Thus, a roadside banner announcing the brand’s outlet or point of sales is the preferred medium to bring in the nearby consumers in India.
Brands have successfully guided the consumers to them with Local OOH Advertising in India. They usually start at the transit points like airports, metros, etc. and end at the point of sales. An accurate idea of the display’s “sphere of influence” indefinitely increases the success rate of pulling the consumers to the desired spots. The Top Outdoor Advertising Agencies India offer excellent Local Advertising Campaigns, utilizing the above factors to bring in high Returns of Investment (RoI) for the brand.
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