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3 Warnings Signs Of An Inexperienced Local Seo Company

By Expert Author: George Mercado

How to Avoid Common Scams and Scam Artists Lurking Behind the Local SEO Business

Anyone can just come up with Meta data and “optimize” a website. From a technical point of view, inputting Meta data into the code of a web page does not require lots of computer programming skills. In reality, most web programs guide you in writing Meta tags and you just type the words you want, and the program creates and inserts the code for you. However, creating useful and effective Meta data and optimizing a website does need special writing skills and an extensive background of how SEO works. In simpler terms, any person can make an advertising slogan, but not every advertising slogan will help make a product more saleable.

Search engine optimization is more than just titling pages and determining keyword phrases. It is an essential tool needed to “sell” your website to robots and helps to persuade your target visitors to browse through further to your site. If you are considering hiring a local SEO company to optimize your website, always remember that the technical skills needed to key in Meta information is somewhat easy. Anyone claiming to be a local SEO specialist can offer SEO services. Unfortunately, not every local SEO firm has the real skills necessary to optimize a website. Mechanically creating Meta data may be simple, but to do it well, you’ll need some experience.

When a local SEO company makes certain claims and promises, then beware. There are three things that you should avoid when paying for SEO services:

1. Free Trial Services or Products

"Try our services free for 45 days. Just give us access to your site and see how we’ll work our magic!"

Never give your password and login information to anyone who markets free trials. Seriously? You might as well give them your ATM password or credit card number, too.

2. Underpriced or Overpriced Services or Products

Try not going to freelance sites, such as ELance, where bidders exist in a large variety of types. Someone whose price is well offline with others is usually not to be trusted. Like all things in this planet, a low quote is likely to buy you low quality work and a price that seems extremely high, well, it presumably is. An SEO company with a background strong enough to warrant higher fees does not need to get business from these sites. They will get hired based on their sparkly reputation.

3. We Promise Your Website will be on Top in 48 Hours!

A “specialist” that promises you high rankings and indexing by major search engines without first having visited your website and analyzing it is not actually doing more than half of the work of a truly good SEO expert – research. The quality, not just the amount, of content and how your site is designed are just a few factors among many important elements that you need to consider in getting good listings. Exceptional SEO begins with an exceptional website.

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