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How To Socialize Your Business And Increase Sales

By Expert Author: Roscoe Sheedy

When I'm out at educational events, many tell me how they like how Facebook helps them to keep the lines of customer communication open. They also like how they can share the real personality of their business on this platform. "Fun, easy and effective" is a phrase I hear a lot when it comes to Facebook likes.

Facebook is a discovery engine

Which is all good, of course, but it's not the whole picture. Yes, Facebook is a great way to keep in touch with customers, but small businesses also need to think about how to leverage the platform to get found by their next great client or customer.

That's right. Facebook is one of the most effective ways for consumers to find the answers they are looking for, which may very well be your business. Targeted social search

Like Google or Bing, Facebook graph search lets people search by using relevant key words - but it also gives users the chance to access more personalized results. And let's face it. Most people like to know where their friends have been hanging out because chances are, you'll like it, too. Tips

So how can you make sure you're maximizing your Facebook page for discovery? Here are some easy things you can do to ensure Facebook is helping you get found by your next great customer: Make sure your Facebook business information is up-to-date. Mobile Facebook users can search by business name, category, or based on their location. Check your category to make sure it's correct. Update your business hours, contact information, and try "Facebook Nearby" on a mobile device to ensure that the map and directions are correct. {Vary the formats you share. Use images, videos, links, and text. Images and videos grab more attention in the News Feed and generate lots of share and "likes." Links are good for driving traffic to your site and text updates usually receive the most comments.

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