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Choosing The Right Call Tracking System For Your Campaign

By Expert Author: Dave Carter

For many business owners, tracking a potential customerís behavior online is quite easy since there are many tools available that can make that possible. The challenge, however, is that around 60% of web-related purchases do not happen online, but offline. When an online visitor decides to purchase a product and decides to contact you through phone, thatís where you lose track. This is where the important of call tracking comes in. With this system, you can easily measure and analyze phone leads that come either from an online or offline channel.

Selecting the right system to use can also be a challenge for many businesses, though, especially for those who are not too familiar with how it works. If you are interested in integrating this technology into your business, here are some important factors you need to keep in mind.

Coverage

The number coverage of the system you would want to avail yourself of is crucial, especially if you are targeting a global market. If such is the case, you will need to make sure that your choice of service provider can offer you toll free phone numbers in the country or area where your target market is.

Integration Capability

You will have a higher chance of getting better insight if you integrate call tracking software with other campaign tools your company is already using. If you are using an online analytics tool for your campaign, for instance, integrating call tracking into it can give you a better idea about the visitorís browsing history on your website. The easier it is for the system to be integrated with existing tools you have, the better results you can get.

Tool Flexibility

How you want to use call tracking for your business will not be the same with how other business would want to do it. The reason is that different business use data differently. For this reason, it is important that the tool you are going to avail yourself of has a high customization flexibility. In short, the tool should help you achieve specific goals you have for your campaign.

Uptime and Quality

How reliable the service provider you choose will determine the success of your campaign. Your service provider should not only be able to promise excellent uptime and quality, but also make sure they can keep that promise. Otherwise, you will lose both your existing clients and potential customers.

Call Recording/Transcription Feature

Recorded transactions can offer you a wealth of information on how customers inquire about your services or products. It can also give you an idea on how company representatives handle calls. You can then use the information you can collect from recordings and use them to improve your system and evaluate workers.

Cost

There is no question that how much you are paying for the call tracking service you are getting is one of the most important factors you should consider when selecting the tool and its service provider. Depending on the size of your business and the size of your campaign, you may eventually need to purchase a lot of phone numbers and how much you spend for these numbers definitely matter a lot.

If you need more infoon call tracking software, Dave says you can check it out at Calldynamics website.

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