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Short Run Book Printing – Print How Many You Want

By Expert Author: Julia Bennet

Getting a book printed by a new author is always a challenge because no one, including the author, knows whether the book will be successful in the market or not. No publisher wants to have a large inventory of unsold books. Even the major book publishers shy away from new authors because of this reason. There is always business risk associated with new book printing. But self printing is always there as an option and for this any new author can approach a short run book printer.

If you visit the Amazon Kindle Store you will find many books that are available for free. And most of these books are by new authors that haven't yet found publishers. And since they are unknown they don't have too many buyers as well. So, many of them don't want to take the risk of book printing. Hence, they are left with no other option but to offer their books for free on the Kindle Store and other free e-book websites. If by luck an author gets noticed by the readers or a publisher they can then attain those lofty literary heights.

But there are authors that are more confident than these authors we mentioned about and they want to go ahead with their book printing. Since most of the major publishers are not very forthcoming when it comes to promoting new authors (they do but the numbers are very small) self printing is the option that many such new authors choose. A short run book printer is someone that can print a limited number of books so that the new author is able to gauge how the reception of their book is. If the book starts selling well the next strategy is to go to a large publisher. In any case if an author becomes successful the large publishers start lining up.

One of the issues with self book printing is that the author needs to do the publicity. Large publishers, when they print a book, take care of all marketing and promotional activities but for smaller authors this job has to be done on their own. And one of the prime components of this self marketing is the quality of the book. So, one of the important elements of choosing a short run book printer is their experience and quality. All these printers use digital printing technology. This technology allows books to be printed without having to go through the usual printing processes. A computer application runs the printing process and hence, one can have as many books as they want printed.

If you are a new author then you may have to go the hard way to success. If you think you have that literary element in you and yet no one wants to take a chance with you a short run book printer is someone that can help you. Get your book printing done through one of these printers and start climbing the path to success. We wish you all the luck.


A short run book printer may charge slightly more for digital book printing but such a printer can print the exact number of books one wants.

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