123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Internet-Marketing >> View Article

Testing Different Strategies To Optimize Your Display Campaigns

By Author: Alex Meakin
Total Articles: 1

Display advertising is one of the most polarizing channels in the digital space; for various reasons marketers either love it or hate it. In the case of the latter crowd, when they notice a campaign is underperforming, their reaction tends to be quick to shift to, “Turn it off; it’s not working.” However, one of the greatest advantages with display is the range of options you can control, which can be roughly divided between the following three groups:

1. Media
a. CPM/CPC
b. Sites
c. Placements
d. Targeting:
i. Demographics
ii. Geographic
iii. Behavioral
iv. Contextual
2. Creative
a. Size
b. File type
i. Static
ii. Rich Media
c. Color
d. Content
e. Call to action
3. Landing Pages
a. Page
b. Layout
c. Colors
d. Call to action
e. Content
f. Element Size

It’s important when launching a new campaign, that an advertiser should set specific goals. By setting these expectations, the progress being made toward these objectives then determines where any optimization efforts are focused. For example, if the campaign is delivering clicks and has a strong click through rate (CTR), but is not generating conversions, the advertiser should focus on landing pages, particularly if conversion is a goal that is trying to be achieved.

Testing strategies also play a considerable role in campaign optimization. Whether testing different offers in a banner, the images on a landing page, or the button size for a call to action, these strategies allow advertisers to pinpoint which messages resonate with the target audience and which messages need to be revised. However in order to receive the most accurate data, when setting up such tests, it is important to isolate one element for each test. An advertiser should not test multiple variables at the same time (e.g., testing the form alignment and button size on the landing page). Keep in mind the data will not be able to indicate which specific facet provided the lift to the campaign and not be helpful when trying to identify what needs to be revised.

With so many aspects to examine, it’s best to keep it simple. Identify which variable will make the biggest impact and focus on that element first. After the campaign flight has ended, you can then take the learnings from that test and apply them to the next campaign. Continue to test and optimize your display campaigns and your performance will gradually increase.

Search Optics Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics’ automotive digital marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in car dealer marketing and automotive SEO services.

Total Views: 22Word Count: 425See All articles From Author

Internet Marketing Articles

1. Professional Seo Company In India-ask And Relax
Author: Ask and Relax

2. How To Get Affordable Yet Productive Domain Hosting Services For Your Startup Business?
Author: AKS Interactive

3. 20 Ideas To Keep Digital Marketing Campaign Flourishing
Author: Jitendra Raulo

4. Top 5 Benefits Of Ppc Advertising For Perth Businesses
Author: Bodie Czeladka

5. Interesting Tips On How To Choose The Right Content For Your Site
Author: Aaruhi Sharma

6. Look At 4 Main Benefits Of Seo For Your Online Business Operations
Author: Aaruhi Sharma

7. Discover 4 Amazingly Cool Social Media Hacks To Increase Engagement
Author: Aaruhi Sharma

8. Discover Exciting Tips On Web Development To Design Your Site In Style
Author: Aaruhi Sharma

9. Direct Mail Postcard Design Services In Colarado
Author: Stewartmktg

10. How To Find Affordable And Best Seo Company In Indore Madhya Pradesh ( India ).
Author: jskseocompany

11. Apps Store Optimization Best Suited For Increase Mobility And Improve Speed Download
Author: Dusyant Kumar

12. Difference Between Building And Managing Online Reputation
Author: Aaruhi Sharma

13. Social Media Designs Bangalore
Author: haydenhenri

14. Creative Digital Marketing And Digital Solutions-rank Up Technologies
Author: dawnabbott

15. Best Optimization Techniques For Wordpress Websites
Author: MarkCom

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: