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Why Frozen Yoghurt Chains Are Opened?
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A record shows that the number of frozen yoghurt stores and chains is increasing in many parts of the world, particularly in Australia. The main reason behind this is the increasing demand for this particular foodie as it is considered to be the healthy alternative as against ice cream and also it tastes more or less similar to ice creams. Some popular magazines have pointed out that irrespective of whether it is a small store or a big store dealing with this particular product, most of them purchase it from the same manufacturers. Some of the reasons behind the increasing number of stores selling Frozen Yoghurt in Australia are given below:
1)Increasing demand for the foodie.
2)Attractive investment and the stores are able to gain better profit.
3)It is not essential that the stores should purchase the product directly and pay more as some of the manufacturers are selling frozen yoghurt mix and the required machinery for the preparation. Even though, initially the purchasers will have to pay more for the machinery, they can enjoy great profits in the future as compared to purchasing it in eatable form.
4)As the outlets selling this product do not need laborers and a single or two people can take care of the preparation and selling process simultaneously, it can be run by couples together, which will save a lot of money from paying to employing a third person for wages.
5)As mentioned earlier, frozen yoghurt mix is available and this particular mix is sold in different flavors as well. When an outlet can purchase these mixes and can sell this product in different flavors more and more customers can be attracted even in the midst of heavy competition. In addition, when they can follow the best marketing ideas, they can earn more trust and reliability among the local people as well.
6)Manufacturers dealing with machine producing frozen yoghurt in Australia also have the machines that can produce ice cream as well in addition to this product. When an outlet has both these options, it can attract more and more customers, which in turn can provide them the opportunity to gain word-of-the-mouth popularity.
So, one of the important reasons is lesser investment and better profit and also, when the chains can set up an attractive showroom, they can earn better as against the heavy competition. So, if you are planning to set up such a store, you can follow either self-store concept, counter top/traditional retail mode or mobile store as well.
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