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3 Mistakes You Often Make Managing The Sales Funnel

By Expert Author: James

Many of the sales people are aware of the term sales funnel. Well, every sales campaign starts with a pool of prospects, which narrows down gradually due to various steps involved in the sale process such as qualification, presentations or proposals. This helps to approach a small number of customers who actually takes the decision to close or buy the deal.

The sales funnel is set aside in the right order with the lead trading system. The biggest part of success lies in the way you manage your leads. You have to make out ways to manage your company’s sales funnel. One of the best ways is to deploy the best lead trading platform to keep a track, measure and determine the quality of the leads.

In this article, we are going to discuss a few ways our clients can manage their sales leads in an abridged way.

Asking for more sales leads

Many companies make this mistake by thinking that they can get better sales result by engaging with the lead generation activity and dump more sales lead to the sales funnel. This is one of the expensive and inefficient ways to get more leads. It takes more time, effort and investment to find more sale leads. Chances are good enough to improve the sales result by doing a fair job of managing the sales lead instead of going on hunts for the increased number of sales leads.

Not training the sales agents properly

Well, your new hires are not going to manage all those potential leads at your office, do they? Then you are going to make a terrible mistake. Sales people need more motivation, coaching, a clear idea and more expeie4rce to handle what they are selling and must know how to adapt to the customers changing needs. The sales people must stay updated on the latest ideas and the sales techniques. You need to help your sales team learn from each other and collaborate sales experience on what works with customers and what not. Listen to the sale people during their sales call and offer coaching to help them improve and let them use the lead trading system in an efficient manner.

Failing to measure each stage of sales funnel

Many companies focus on the closing ratios more than anything else focuses and does not pay much attention to the final negotiations with the buyers. You need to take a look at all stage of the sales process and measure the success rate at every developing stage. Out of 100 sales lead, how many agrees for the initial appointment? How many leads to extensive representations? What are the biggest success and the biggest opportunity in the sales process?

Managing the sales funnel is a process that occupies a large part besides installing the best lead trading platform. An ongoing process adjusts along the way. If you have a clear sense of understanding and know where the challenges are coming from, which part of the process needs improvement then you can improve the sales funnel stage by stage.

About Author

Enterpriselead has immense experience on the way of increasing sales within short period of time and by the means of which, people can get to know technologies in the software world. For more details contact: sales@enterpriselead.com

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