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Are Digital Displays The Future Of Advertising?By Expert Author: Greg Littlefield
Digital outdoor displays and digital billboards are bringing visual messaging and out-of-home advertising to new heights. While the large scale outdoor signage displays are most prevalent in high-traffic cities like Las Vegas, New York, Chicago, Seattle and others, big city urban dwellers are not the only ones noticing these signs and taking interest in advertising-sponsored messages on these digital displays. Regular auto drivers are noticing these signs, too.
In a recent outdoor advertising survey by ratings and measurement firm Arbitron, 71% of road travelers report noticing out-of-home ads. When bright, visual ad messages pop up on your evening rush hour home, shining brightly in all their LED light glory, you’re sure to remember.
Billboards and Electronic Messaging Centers
Digital billboards often refer to those signs that advertise a business, goods or services but are not located or seen on the property where the sign is located. Most often, these billboards are on highways and other busy driving areas.
Then there are also electronic messaging centers (aka on-premise commercial displays) that are located on properties doing the advertising. This type of signage can use animation and motion, generally only shows content for that location and is non-revenue-generating.
Benefits to Marketers
Especially with digital billboards, there are numerous benefits to marketers. During an advertising campaign, digital billboards are able to display new rotating content on a daily basis, show top content to targeted audiences several times a day and garner wide numbers of viewers across the campaign.
Here are some other key benefits to digital billboards:
- Advertising schedules that rotate ads every 5-10 seconds, keeping viewer content fresh
- Ability to change messages with the click of buttons rather than weeks-long production costs
- Effectiveness to display marketing and advertising messages in a short time frame
There’s also the matter of more affordability and less upfront costs to marketers. Leasing time on a digital billboard is now nearly half the cost of what it was just a few years ago. Energy usage with new LED lights is declining, as are the costs of leasing or purchasing digital displays.
Retailers across the US and Europe are widely using digital signage solutions for more effective customer targeting. Combined with customer smartphone apps and in-store discounting, digital signage is giving retailers huge advantages for its customers. In addition, the report also notes growth in education markets, with digital signage more prevalent in universities, school buildings, university walkways, health facilities and elsewhere.
If you’ve been considering the use of large-scale outdoor digital displays, it’s time to work with the pros at ADTI Media. This innovative full color outdoor display company manufactures dynamic digital displays for clients across the US. ADTI Media provides LED-lit digital panels and displays for highway signs, paneled installations and digital walls.
Contact ADTI Media for more information on dynamic digital billboards.
Article Source: ADTI Media
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