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9 Airports That Have Redefined Airport Advertising India
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Airport Advertising India has always been a busy sector since its inception in 1987. Among the airports in India, 9 have been especially successful in attracting advertisers from various sections of society. It may come as a surprise to many that the majority of them are Tier II and Tier III. This article analyzes each of these 9 and discusses the reasons for the leading brands to prefer them ahead of the bigger ones. In a generalization of the causes, their higher growing rate and AAI’s and Airlines’ current focus on their development are two of the most important reasons for these 9 airports becoming platforms of opportunity for Advertising in India.
Chennai International Airport
Chennai International Airport boosts of an annual traffic of 12.9 million air travelers and a growth rate of 7%. The most prominent in the southern parts, it is used as a fitting platform to advertise before the third highest traffic. Chennai itself is the fourth largest metro of the country and is host to a number of top players from various fields. It accounts for 60% of India’s automotive exports, has 47 companies in the ET 500 and is the second largest exporter of software in Information Technology (IT). Chennai is a Mecca for brands belonging to the Automotive and IT sectors.
Netaji Subhash Chandra Bose International Airport
Netaji Subhash Chandra Bose International Airport, in Kolkata, provides visibility before an annual traffic of 10.3 million air travelers that are growing at a rate of 7%. It is one of those OOH Platforms that stays booked throughout the year. Acting as the gateway to the City of Joy and to the businesses in the eastern parts of India, this site has remained a favorite for brands that have looked to expand and establish themselves in the eastern region. Kolkata is the third largest airport in the country and accounts for more than half of the metal industry. It has 39 companies in the ET 500.
Sardar Vallabhbhai Patel International Airport
It is situated in Ahmedabad and has an annual traffic of 4.7 million air travelers, growing at a rate of 8%. Ahmedabad is considered the Manchester of the East due to its textile industry. It is also the business hub of Gujarat which is one of the fastest growing states of the country. Gujarat is regarded as one of the most business-friendly states and Ahmedabad, its gateway, has been rated the third fastest growing city in the world.
Cochin International Airport
With an annual traffic of 4.7 million air travelers and a growth rate of 8%, we have here, a city that is one of the fastest growing Tier II cities. It is also a very popular destination for spiritual and health tourism.
Goa International Airport
The airport in Goa accounts for the maximum number of chartered flights and has an annual traffic of 3.5 million air travelers, growing at a rate of 18%. It is one of the richest states and a tourist paradise of international acclaim. Hardly any other platform provides an international audience for your brand in such a capacity.
It records an annual traffic of 3.3 million air travelers, growing at a rate of 17%. It is an emerging hub for the IT and Manufacturing industries. Brands looking for new opportunities get a wonderful exposure by placing high impact displays here.
Trivandrum International Airport
It has an annual traffic of 2.8 million that is growing at a rate of 43%. Trivandrum is the hub for the IT and Academic institutions in Kerala. It is another Tier II city that is growing at inspiring rates.
Calicut International Airport
With an annual traffic of 2.2 million, growing at a rate of 7%, it welcomes travelers to the main commercial city of Kerala. A business oriented atmosphere, recent boom of the Malls and several upcoming projects, Calicut provides an audience that is willing to spend.
It has an annual traffic of 0.2 million, growing at rate of 38%. It is one of the most prominent pilgrimage centers of the world. A major economical hub in the southern parts, it is another platform that offers high impact visibility to your brand at a rapidly growing city.
Brands which already use the medium of a href="http://www.tdiindia.com/airports.htm">Airport Advertising in India already know of the prominence of the above 9 platforms. For the ones looking for newer and highly effective campaigns, the above 9 can become their first steps into the medium that rules OOH India.
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