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Top 5 Must-to-seek Features In Crm Solutions

By Expert Author: Alex Smith

Top 5 Must-to-Seek Features in CRM Solutions

Customer relationship management (CRM) is an enterprise endeavor, done in a scientific way to find customers, listen to them and keep them engaged, serve them well, and nurture a healthy relationship with them so that contacts are neither bombarded with repeat sales calls, nor ignored so that they place their business elsewhere. It was presumably there, no doubt, but with the evolution and success of the e-commerce, it has become evident for businesses to reinvent the customer relationship management with the pervasive cloud technology to gain the collaborative advantage, entertain customers across diverse media platforms, add values to the interaction, sales, after-sales services, and infuse new vibes and look to a brand.

Key-attributes of todayís customer relationship management

Mobile CRM

Unless you know where your customers are, you canít expect the marketing result. As consumers are going mobile with their smartphone and tablets, it becomes essential that your CRM syncs with the custom apps and AppExchange mobile apps. Remember, depending upon the customer demographics, your apps should be compatible with different mobile platforms like iPhone, BlackBerry, and Windows Phone, must facilitate secure and highly encrypted connectivity for payment transaction, and the apps must provision you with the centralized management tool in the CRM.

Contact Management

Understand the gravity of social intelligence as people prefer to buy products or services from brands which are active on social media. Thus, your CRM must derive and infer the customer traffic through social media including Facebook, Twitter, LinkedIn, YouTube, etc. It should also seamlessly allow your employees to communicate externally with customers or internally in the organization using different email platforms. Availability of email templates on different topics makes email communication compelling and consistent. Similarly a CRM integrated with the call automation or recognition feature can easily give a glimpse of the business progress across itís different processes.

Opportunity Management

The CRM dashboard should furnish information regarding customersí interaction, hot leads, wok opportunities, and others to you no matter where you are. It should provision myriad ways to you so that you can collaborate with customers, co-workers, partners and other stakeholders when required.

Analytics

The deeper you understand customers the farther you can go in a business. A customer relationship management solution portraying the trend of customersí preference and behavior, and insights of sales, marketing, and customer service in intuitive graphical reports or 3D charts can help you to take smarter and impactful decisions to achieve and exceed businessí goals and customersí satisfaction alike.

Foster Team Work

Empower your employees who drive your business. You can exploit a cloud CRM to set metrics-based goals, give coaching notes, and provide continuous feedback to your teams to keep them energized, sharp and productive. They should know well how to effectively monitor marketing budgets, calculate direct revenue yields, and track leads and opportunities in the dynamic and competitive marketplace.

Thus, what kind of solution you choose to manage relationships with customers can have a long lasting impact on your business growth and sustainability. Also, you have to meticulously seal your verdicts considering demographic and skill where you operate to gain the maximum benefit of the cloud CRM.

Techvedic Inc is a Tech Support company, provides Customer Relationship Management, CRM System solution, Small Business Solutions, ecommerce solutions, CRM and more in the UK, US, Australia, Canada and India.

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