Logo Design An Overview

By Author: Vikas
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What are logos? Why are they so popular? Why is designing a logo very important? Why do people invest so much in designing a good logo? The answers to the questions will show the significance of logos.

A logo is a sign that is a graphical mark or a word type. When it comes to graphical mark logos, the logo will contain only signs and symbols. When it comes to word type logos, they contain a word or two written together in some style. A logo is meant to represent an organization or a group or a cause or even an individual these days. It will generally be designed such that it conveys the ideals and the working or the purpose of the product or the organization or the individual for whom it has been designed.

Logos have a rich history. They were used way back during the times of Kings and Kingdoms itself. Every king and kingdom had a specific seal that was imprinted on the currency, the flag, the seals of objects, animals and other things belonging to the country. Certain symbols were also used in common among kingdoms to denote signs and pass messages.

When it comes to the modern present, logos are meant ...
... to remind the viewer of a brand immediately without having to read or comprehend something. The logos are meant to establish the identity of a brand and help a potential customer or a customer recollect a brand and its product almost immediately.

A logo should be kept very simple and should not keep the viewer guessing as to what it is trying to convey the viewer. In the present, logos are meant to be reproduced on all kind of media. So they should be designed in such a way that they do not break down when they are either shrunk too much or blown up too much. They should also not have too many colors lest they confuse the viewer. When a logo is designed in colors is reproduced in black and white it should still be discrete and not transform into an unintelligible glob.

Each logo should be unique and to the point so that the viewer is immediately able to correlate the brand and the logo. Bespoke Logo Design UK should not be frequently redesigned as they tend to lose the identity with the brand or the product. Doing so has resulted in counter productivity in many cases in the past.

A good logo would not need any explanation and would speak for itself and much louder than words.

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