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Importance Of Mall MarketingBy Expert Author: Siddharth Menon
A mall is a large shopping complex which has many stores, business organizations and restaurants interconnecting walkways enabling people to walk form one unit to other. Mall has independent retail shops, services, and parking areas managed by a firm as a unit. Malls have all the facilities and services as per today’s demands and needs of people. They have many different sections under one roof. They have ladies section, men’s section as well as kids section different, so that kids can enjoy there. With a large population visiting malls on a daily basis you can market your products successfully when the following strategies are used.
Targeting maximum audience
Mall marketing ideas can help you to gain the attraction of audience. Your marketing stand should be at such a place so that it can draw attention on maximum audience visiting to the mall. Creating a stand at any shopping mall for marketing purpose you should first look for the permission of the mall authorities. Taking permission and creating a stand would help you in attracting many people. There are many walkways in mall at which people stand and have a look at the shops around. Your marketing stand should be at such a place from where people can look at your stand and visit your counter. The setup of your counter should be very attractive to drag the attention of people. Detailed information should be provided at your stand. Detailed information will help in targeting more and more audience.
Targeting customers at entry level
To attract people you should target them as they enter the mall. You should have stands at the entry and exit doors so that more audience should be targeted. Stands at entry will tell them about the stand inside the mall, and they can visit your counter immediately as they enter the mall. Entry stands should be attractive so that people can visit the main stand for more details and getting information. Brochures and pamphlets should be distributed at the entrance to give rough idea of your products. Brochures should be colorful and attractive. Brochures should contain information of all the products and services provided by you.
Offering limited period discounts
To target more and more audience free samples, free trials should be given to the customers. Discounts should be offered to people. People get attracted to discount products. Better discounts on limited period basis will encourage people to buy the products at discount rates. This will help in generating number of customers. Discounts should be periodical as per the products. Marketing your products at discount rates will help you to increase in number of products.
Mall marketing ideas are one of the best ideas to launch your products and services in the market. Many people get attracted to mall marketing which will help your organization to earn profits. Products launched in malls or creating stands in mall will help the organization to attract customers and make its own position in market.
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