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Auto Friend Leads Helps You Sell More CarsBy Expert Author: Matthew Barredo
The 2007 Dealer eBusiness Performance Study has revealed that "48% referred to a dealership's website to view what models and vehicles were available versus 20% that called the dealership to see what vehicles were in stock." The Study has further stated that 31% of the potential auto buyers accessed dealer websites while 29% scanned OEM sites to gather necessary information on different dealers. What you deduce from the above statistics? It is crystal clear that to get maximum auto leads, you need to have a strong online presence in the form of websites, blogs, social media, etc.
For some experienced dealers and a majority of budding dealers, getting leads is a tough challenge in today's automotive marketplace. In the presence of a bulk of popular dealerships getting auto leads easily is no more possible. You need to have the best marketing team in office to generate maximum leads daily. Many third-party lead generation companies have emerged. Auto Friend Leads is one of them that tries to help the dealers get maximum high-quality leads without spending millions of dollars from your pocket.
All lead generation companies of today strictly follow an online lead generation procedure. After the emergence of the Internet, a majority of worldwide shoppers prefers to search for vehicles, their prices, quotes online. Thus, to get a large number of leads and generate maximum car sales, you need to attract the online shoppers. An online lead generation company uses several marketing strategies to capture the attention of the potential customers. They launch multiple car lead sites, blogging sites, send eye-catching emails, and create paid banners for search engines to win the trust of maximum people.
The team consists of dedicated professionals having years of experience in using the correct marketing strategies to attract maximum leads. Each dealer has his own business requirements; a lead generator will have to understand his client's basic needs and likewise chalk out an effective promotional plan that would help bring lots of fresh customers every day.
Auto Friend Leads and such other professional service providers who are in the market for quite some time spend hours discovering the other online marketing channels that have not yet been properly utilized. For example, social media and blogging sites. Social media sites like Facebook, Twitter, Linkedin, Google+, Craiglist, Pinterest should be used to draw the attention of maximum potential auto buyers. There are also millions of people who look for auto parts companies, auto repairing service providers, car insurance agents, etc. over the Internet. If you are a dealer of auto parts or run an auto insurance company, you must have a dedicated site offering up-to-date information on the said topic.
The primary task of a lead generation company is to keep on 'feeding' the customers with the kind of information they want to collect. The job includes modifying the existing content as well as creating fresh content that the potential customers will read with interest. The entire idea behind creating profile pages on Facebook or blogging sites is to connect, interact, and engage the visitors with your company and its products in real-time.
Matthew Barredo is an expert researcher of auto leads. He has over 7 years of work experience in the automotive industry. In this article, he has also tried to educate the readers about how a person can take the help of professional lead generating companies like Auto Friend Leads to increase car sales and ROI.
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