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How To Use Ooh India To Maximize Sales During Festive Seasons?

By Author: TDI India
Total Articles: 61

The OOH Medium in India is well acquainted with the importance of the festive season. Even though this is true for the entire world, the sheer number of such occasions that occur in India puts the Indian scenario in a completely different league. Since, these are essentially times when the audiences are out of their homes, travelling, shopping, and holidaying, they hold a lot of promise for Outdoor Advertising India. Consumers in an upbeat mood and out to buy new wares are always happy news for the brands. This article focuses on the ways in which the brands can make use of the OOH Medium to maximize their sales during such times in India.

Start at the Airports

This is to target the crowd coming in during the festive season. During this time, the international travelers mostly comprise of holiday makers while the domestic travelers are comprised of professionals returning home for the festivals. Both these segments are high on the feel good factor and are more prone to buying than the others. It would be a good idea to create an impression of your brand right at the gateway of the city itself. Due to the better brand recall of Airport Advertising, they will be left thinking of your brand during the rest of the festive season. “Catch them early” should be the motto of the brands during the festive season.

Daily Dose at the Delhi Metro Stations

If your brand operates in Delhi, then you have the additional benefits of DMRC Advertising. You will be surprised to note that preparations for festivals start many weeks before they actually commence. Since this is the time when the gifts for friends and relatives, new purchases for self, family and the household are being planned, it would be a good idea to increase your brand’s visibility during this time. The Delhi Metro Stations offer a unique opportunity of creating an impact to the daily office goers. Even if you put up your brand just at one of the metro stations that is on the route of a commuter’s office, there are at least 2 occasions when your brand makes a statement to him every day. If this is done a few weeks before the festival season, i.e. during a time when he is thinking about the things he needs to buy, it can go a long way in motivating him towards your brand. Of course the impact increases with the number of stations and displays that you chose to put up for your brand.

The Final Stage: Mall Activations

With the above 2 steps, you are now all set to reap in the benefits of the festive season in India. In order to ensure that the brand impression, that Airport Advertising and Delhi Metro Advertising have created, does not go to waste, there’s one final round of promotions that your brand demands. Once the festive season begins and your target consumers are out to buy, go for Mall Activations across India. Positioning your brand at the points of sale hits the final nail and it is ensured that you meet the consumer right where he goes to buy. The Mall culture has caught up the fancy of the Indian consumers at an unprecedented speed. The Top OOH Advertising Agencies Indiareport that a brand’s presence at the malls during the festive season has always worked wonders for its sales curve.Festivals in India have always involved increase in buying. It is a wonder that some brands cry of lower sales than expected during such times. Following the above three steps can ensure that your brand does not lose out on the amazing opportunities that the Indian markets open up to during the festivals.

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