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Email Marketing: Reach Out To Your Customers With These Simple Tips

By Expert Author: Gail Granath

Frequent interaction with clients or customers is a vital part of establishing an Internet presence. Email marketing is a smart way to accomplish that. Read on and you will learn a few beneficial email marketing tips that can help to improve communication with your valuable customers.

You don't want to send marketing emails to people who haven't asked for them. If you send emails that are unsolicited, people will think you are a spammer. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.

Email only the people on your list. When you do a mass mailing to random recipients, they are often received in a spam filter. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. They will just send your email to their spam folder, and it will be a huge waste of your time.

In order to promote excitement in your customers regarding receiving emails, offer them special discounts or limited promotions in your newsletters. This type of email marketing provides readers with value for participation, and it provides them with encouragement to refer their friends. You should consider creating a referral program for your customers so that they can get an added benefit for forwarding their emails to friends.

Always focus on the fact that the reason for email marketing is to get more people to buy your products. Every email should be a way to get clients to make a purchase. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.

Make sure that email formats are tested. The top of the emails should always contain the most interesting and important information. Try different formats in order to see which elicits the most responses. Continue to use the method that works best. Your customers will appreciate being given the time to learn where the various elements of the email are so they know what will come next week.

Make use of A/B testing for variations on your subject lines. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.

Do not use email messages that require graphical elements in order to present key facts. Images are frequently not displayed automatically by many email clients, particularly web-based ones. Your messages may look strange or be impossible for some people to read if the information depends too heavily on graphics. Always use clear text for crucial parts of the newsletter, and include descriptive alt tags for images in case some readers cannot see them.

As previously mentioned, it is essential to have information that is interesting and exciting in the emails that are sent. If people view your emails as spam, they are sure to opt out of your list promptly. Using what you've learned here will assist you in creating marketing emails which work.

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