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New Approaches To Ranking On The Serps In 2014
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Since the launch of Google Penguin 2.0 in May 2013, countless local SEO company firms are scrambling to retool successful localized marketing campaigns. But why? About 83% of shoppers search your services using Google so it is kind of a no brainer optimizing your website.
The following items are what I love to identify as the top two lies to deceive you into shopping for their services...
1) Optimize your website or blog for local search by investing in local search phrases. No kidding! If an SEO firm provides you with this it really is indicative they are merely fore warning you one thing you and just about everyone and their uncle already know.
2) Any keywords are good. Not really. Only exact searched keywords are the best you ought to consider targeting. Why? Well, if you focus only on broad keywords they typically do not include every word in the search.
For instance, consider this search key phrase. Pretend your site sells blue trinkets in Tampa, FL. A broad keyword phrase would be 'blue trinkets'. Only, the problem can get even bigger. Broad searched phrases can contain only one word of your search phrase. Instead, you're better off finding exact-searched phrases like 'blue trinkets in Tampa' or ones related to those specific words..
These ideas can help...
-Review companies that offer case studies
-Focus on ones that do video SEO
-Demand they research your keywords for exact search counts
-See if they'll doing a video screencast of your website or blog and optimization needs
-Invest in getting multipile quotes: no less than three is smart
What do I do about all those spammy backlinks you're probably thinking? Terrific question.
If your website has webspam, inquire if they'll look at your links to submit a disavowal submission of those they locate through your Google webmasters account. This is imperative due to the fact that you do not want spam links directed to your website or you will suffer weak organic rankings. Millions of site owners bear bad rankings because they have spam backlinks. Whatever you do, start with finding out if you have these little spammies so you can get them disavowed. Thereafter begin working on your SEO for organic rank.
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