World's Biggest Beverage Company Keeping Weight Problems Problems At Bay

By Author: Bob Smith
Total Articles: 153

Coca-Cola has moved to head off increasing issues that sugary drinks are adding to an obesity epidemic by adopting clearer calorie-count labels, promoting diet drinks and renewing a pledge not to market to children under 12.
This action was made known on Wednesday. This was the consequences once the world's flotilla leader in soft drinks manufacturing along with its competitors went war of words with lawmakers and health professionals due to the latter's soft drinks which have quite high calorie content.
Ali Dibadj, an analyst from an investment group known as Bernstein said, "they need to take this head-on given all the pressure they're facing, certainly from a regulatory perspective and without a doubt from the consumer perspective.”
Furthermore, he also stated that more and more consumers in the US has stopped purchasing their products because they get more worried by their own health. As a marketing plan to get back their sales, these beverage firms are entering the increasing markets of India and China.
This is only natural, particularly when analysts are positive Coke and its competitors are afraid their business will experience breakdown eventually.
Mr. Dibadj has even stated, "they're trying to get ahead of it.” He also stated that these major firms are less likely to obtain the support of local communities as well as the government; therefore, they will be requiring the assistance of local distribution and production to maintain the business.
But it is not all bad news for the soft drinks industry. In fact, they were able to win a legal battle every time a judge has hit down the attempt of New York City to ban beverages which are considered as "supersized”.
Other areas in the US also made move to attempt to prohibit soft drinks, similar to the 2011 levy of France; yet, all were ineffective.
Marion Nestle, a New York University public health professor, has also said that "behind the scenes they're lobbying, they're fighting every single government attempt to try to limit sales of their products.”
The Coca-Cola Company alleged that they will market healthy and active way of living to the public; this signifies they'll try to get to each customer in all 200 places where they're operating. The company is persuading everyone to burn calories while marketing its low-calorie and no-calorie drinks; this is to realize their crusade to fight weight problems.
"There is a place for all of our beverages in a healthy lifestyle,” said Muhtar Kent, chief executive, including that Coke wasn't shifting far from its flagship brand or minimizing overall sales of its carbonated drinks.
Even so, the firm did not give any estimate costs for the initiatives and a timeline for their plans.
Tropicana juice drink as well as Quaker oatmeal are PepsiCo's much healthier options. However, the company also restored investment on its top rated carbonated sodas.
Coke said that nearly a quarter of its 3,500 beverages, including juices and water, have few or zero calories, but that those choices weren't widely available in all markets.
Mr. Kent stated that sales of Diet Coke in China accounted for a "single-digit” percentage of Coke brand sales, compared with 41 per cent in the US.
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