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The Top 5 Media Of Advertising In India
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Advertising in India is a cherished industry. Be it due to the passion for new technologies, products, and services, or the available buying power, or empathy for ads attempting to communicate, audiences in India have always been the prime Target Group for advertisers from across the world. At the beginning of 2014, the leading Advertising Agencies in India evaluated the Top 5 Media of Advertising that have been popular for the advertisers and the audiences in the country.
Hardly any other platform has enjoyed the levels of success attained by Airport Advertising in the country. Nowhere else, can an audience be found, that is as pristine for Advertising as the Indian airports. 77% of the air travelers are SEC AB males and 87% are in the age group of 25-55, including key decision makers of companies from across the world. So we have an audience that is interested in buying and with the power to buy. Since it began with AAI’s first advertising tender in 1987, the medium has constantly been a favorite platform of various brands.
The DMRC, along with providing a faster and better organized means of transportation, opened up another avenue for Advertising India. Even though the medium had gone through a struggling period in the initial years, it is beginning to attract a host of advertisers as seen in the period between December 2013 and January 2014. The initial struggle happened primarily as the medium was overhyped. It has since then, sprung right back into action. Going by the innovative approaches that are being taken, it is bound to grow at an even faster rate.
Mobile and Internet
India woke up a little late to the boom of the Online Medium. However, since that time, the rate of progress shown by the online agencies has been commendable. The nation was soon put on the world map of digital advertising, providing the latest services in the field. The 229% growth in the sales of smartphones and availability of fast internet services fuelled the growth of this sector by huge margins. The consumers here have now grown accustomed to clicking on the web banners in order to land at the pages offering purchase or key specifications of the products or services. With the world consumers moving towards the mobile medium, the Indian audience is completely prepared to match every step in the march towards buying on the go.
Indian buyers have always been more accustomed to buying from a brick-and-mortar sale point. This is one of reasons why the mall culture was successfully incorporated here at such a fast pace. Mall Activations provide opportunities of promoting before an audience that has come to a mall for the purpose of buying. In short, they are already in the buying mood. Mall Activations offer one of the rare opportunities of attracting an audience that is already primed for buying. They have always remained popular platforms for promotional campaigns.
Roadside Hoardings & Unipole
Placing Roadside Displays is another prominent way in which Indian audiences can be attracted. This is one of the oldest mediums of outdoor advertising and still thrives in India. It is a very effective way reaching the interior areas that are still without any access to the other means of promotions.
Looking at the above top platforms, it is obvious that the Indian audience has not lost its affinity for the traditional mediums while embracing the latest digitalized versions. Predictions for the coming times, based on the above study, largely reflect a continued growth for the above 5 mediums. Airport Advertising is set to continue being the king of Advertising in India, DMRC will see increased activity, and the Online Medium will speed up to stand along the best in the world.
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