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What Does An Online Ad Trafficker Do?

By Expert Author: Michael David Wilson

Understanding the duties of an online ad trafficker can encourage you to consider it as a career as well as strive towards gaining the skills necessary to start earning a living as an online ad trafficker. Online ad traffickers can make a decent amount of money working even from their living room or home office. This type of freedom and flexibility is what appeals to many people in the business.


Understanding the duties of an online ad trafficker can encourage you to consider it as a career as well as strive towards gaining the skills necessary to start earning a living as an online ad trafficker. Online ad traffickers can make a decent amount of money working even from their living room or home office. This type of freedom and flexibility is what appeals to many people in the business.


An online ad trafficker is essentially responsible for making sure that advertising is managed and uploaded to various websites online. They differ slightly from an affiliate marketer because they are mostly focused on uploading ads, troubleshooting ads, and generating ad metric reports instead of finding interested parties who want to display ads and offers on the company's websites. A traditional ad trafficker may have to go around to different venues and event coordinators to find individuals who are interested in displaying ads, as well as eventually print and distribute those ads when they have been created. The online ad trafficker need to display advertising across their own websites, manage their own advertising campaigns, and communicate with advertisers and related agencies.


This position also involves tracking advertising campaigns from the very start. Ad traffickers will be responsible for making sure an ad campaign is completed on time and available to display across specific websites or sections so that webmasters can earn affiliate commissions and advertising dollars. Ad traffickers will need to know the amount of display that an individual ad campaign might get, the deadline for when the ad campaign is concluded, the preferred placement for advertising and eventually the billing to the main company for the placement and potentially even the distribution of affiliate earnings from advertising. This is a big job and depending on the company, it can put an ad trafficker in the position of a project manager of advertising for any number of services, companies or products.


Ad traffickers will need to have excellent communication skills and usually a background in computers so that they can troubleshoot advertisements on web pages, upload new advertising banners and administrative materials to ad servers, and then monitor that ad serving is done properly and on schedule. Knowledge of HTML, CSS, JavaScript, Flash, and other coding languages is beneficial to make sure that ads are displaying properly and that the ad tags provided for advertising are tracked properly.


While a marketing degree or computer's degree is recommended it is possible for you to start out on your own freelancing as an ad trafficker with any type of formal education and a basic knowledge of coding. The average ad traffic specialist can earn around $55,000 a year managing multiple ad campaigns.


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