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Role Of Seo In Current Year 2014

By Expert Author: Varinder Singh

SEO stands of search engine optimization. It is a methodology of strategies, techniques and tactics used to increase the amount of traffic or visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

There are three types of search engine optimization. They are black hat seo, white hat seo and grey hat search engine optimization. Black SEO is spamming. Grey is a combination of both black and white. According to Google the best seo is white hat seo.

There are many techniques which come under SEO. They are directory submission, social bookmarking, article writing, blog writing, article submission, blog submission, site analysis, local listing, press release, guest posting and forums. All these techniques are very vital or important for SEO. In other words or in simple words we can say that with the help of all these techniques any professional team of SEO can bring any website at top position of Google which is a search engine.

Gone those days when creating website was last job for IT industry, but today after making website promoting any website is very important.
How people will know about your services or products? No doubt there are different modes of awareness, marketing and adverting like newspaper ad, ads in magazine, wall paints, yellow pages, road shows, banners, standy, hoardings, pamphlets, broachers, sending SMS , sending electronic mails etc. but today SEO has taken all these modes.

Social networking websites also plays a vital role in search engine optimization. It is a professional term which comes under IT industry. There is one more option to bring your website within few hours and the method is payment in dollars. Any businessmen can give payment to Google through PayPal and get your website within few hours.

But SEO is a long process whereas payment methods’ is a short process. Some people say that SEO and SEM are same. But this statement is false. There is a difference between both these terms. The full form of SEM is search engine marketing. Search Engine Marketing uses paid tools like Google ADWords and Pay-Per-Click advertising. It is the paid component of the entire campaign. For companies looking to use part of their marketing budget online, it is a great opportunity to gain traffic to websites including social media or e-commerce sites.

Inetweaver is an IT industry in Jalandhar, Punjab, India. This company also provides SEO services. The other services which this company provides are Web Development, Web Designing, CMS, E-commerce solutions and custom application development. Inetweaver is a leading Indian IT company providing business solutions in collaboration with US based company.

So from this article it is very clear that search engine optimization plays a vital or important or big role especially in current year 2014.

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