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Social Media Optimization – What Is Its Purpose?

By Expert Author: jessicagilbert

It has frequently been asked what is social media optimization and why has it suddenly taken the world by storm? Social media optimization is not a very new concept, but has gradually increased in popularity over the past 5 years. The rise in social media has been quite astonishing. The reason for this rise is the widespread usage of Internet. More and more people are now connecting to the Internet for required information. Earlier, people were largely dependent on books and other sources for collecting information. However, now most of the information is easily available online.

Moreover, surfing the Internet for collecting data is easier and quicker. Thus, with the extensive usage of Internet, owners of websites and businesses have realized the importance of using the Internet to draw growing numbers of visitors to their website. A concept like social media optimization helps them to do so. What is social media optimization? The term was first talked about by Rohit Bhargava. According to him, social media optimization is a concept that helps draw attention of wide numbers of Internet audience to a website.

Bhargava emphasized the importance of social media optimization in multiplying the traffic to websites. Social media optimization, according to him, is a set of rules that helps in popularizing a website by contacting users in a friendly manner. The five rules set by Bhargava that helps draw the utmost amount of visitors to a website are increase your link ability, reward inbound links, make tagging and bookmarking easy, help your content travel, and encourage the smashup. He also stressed that the only difference between social media optimization and SEO is in the usage of other portals and methods by social media optimization to direct traffic than search engines. Both social media optimization and SEO generate viewers and awareness to a website.

According to research, it is a proven fact that businesses that use social media see a rise in profits as it helps them in having a visible social presence on important sites. In fact, social media optimization helps determine the value of a company on the basis of its social reputation. Social media optimization helps in bringing people of common interest together using social media. It is basically a strategy that depends on users of a product or service sharing their views with others.

However, it would be incorrect to say that social media optimization is limited to just marketing and building brands, it encompasses much more than this. Now, more and more businesses are using social media for business development and building strategy of a company. Social media optimization helps to market your business, brand, website or blog by taking advantage of the opportunities of the social web. It is, thus, a way to optimize a website by making it well connected. Social media optimization uses different types of online tools that help audiences of the Internet to share their thought processes, beliefs, and ideas with one another.visit us:mobile marketing firm

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