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Responsive Web Design – How Helpful Is It In Web Designing?

By Expert Author: Rahulsingh

The field of Web design and development is a fast evolving one. With the rapid growth in technology, the need for websites that can satisfy the requirements of all types of technology are required. It is essential that the Web design should take care of the endless new resolution and devices entering the market. Further, every client in the market is interested in a website that is latest in look and information.

How can the Web design and development of a website incorporate the requirements of all its users, so that they do not lose the numbers of visitors using a website? An approach like Responsive Web Design (RWD) can help do so.The term Responsive Web Design was first used by Ethan Marcotte. According to RWD, a website should be designed and developed keeping in mind the behavior and environment of the website’s user. RWD helps in designing a website that is easy to read as well as to navigate.

It allows maximum viewing experience with the least amount of resizing and scrolling for a wide array of devices. For instance, if a user is viewing a website on a laptop and then swaps to an iPad, the website should also automatically change to accommodate the resolution, scripting and image size to fit the iPad’s screen.RWD helps a website to attain this intelligence to mechanically respond to the preferences of a user. In fact, using RWD helps doing away with the need for different design for new devices coming into the market.

RWD helps Web design to adjust automatically, without having to make innumerable custom-made solutions for every new category of users.The idea behind RWD is to use flexible and smooth layouts that adjust to almost any screen.The following are some of the features of RWD.

 Adjusting Screen Resolution - One of the key features of RWD is screen resolution. It addresses the fast changing technology of devices, screen sizes, colors, and functionality. This means flexible design, where images can be adjusted automatically and layouts never break. The design encompasses fluid images, fluid grids and smart mark-up wherever required.

 Flexible Images – RWD helps resolve the problems involved with images in a website. It uses numerous techniques, such as CSS’s max-width that allow proportionate rescaling of images.

 Custom Layout–In cases where there is an extreme change in the size of a screen, then using RWD the layout of a website can be customized in a way that most styles remain constant. In a custom layout, there is only one chief style sheet from which the other styles sheets just copy the styles.

 Displaying or Concealing Content–RWD also provides the flexibility to display and conceal content, according to the requirements of the users. This enables users to view only what they want to see. This stops a small screen from cluttering too much.


Website users using both laptops and mobile devices have found a boon in RWD. RWD has proven to be just the concept that can improve user experience in an ever- changing mobile scenario. RWD helps a website design to be flexible while still being simple. In fact, RWD helps maintain a balance in a website design. It makes sure that any image or content that is crucial to a website does not become unusable.

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