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Interpretations Of Three Major Development Tendencies Towards Wooden Door Industry
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The market of wooden door started to take on an improving trend in 2013 due to a multitude of consumers who are urgent of rigid demands. In the terms of the unusual phenomenon of the wooden door industry in 2013, industry experts hold that the overall market has been boosted and bloomed in 2013 with an increasingly improved momentum. However, it is obvious that growing disparity has intensified at the same time. Power brands have developed more powerful whereas the past year was meant tough time to small manufacturers.
Marking the prices clearly is new strategy.
Compared to the existing fact of high price tag in the market currently, ambiguous discount is easy to misguide consumers and marking the prices clearly will gradually become the mainstream in the in the future market competition. Faced with this situation, wooden door manufactures have to accomplish systematic management and market segmentation well, optimize product line, and fix a reasonable price of high-end products after careful market research.
Diversifying the channels of marketing modes
Confronted with the phenomenon of promotions in the name of festivals, consumers now only regard it as particularly common. Therefore, refined products and service seem to be different from other competitors in 2014. Wooden door manufacturers should put more energy into marketing strategic planning and quality control. Neither in the store nor personnel training should be made some adjustments to get success in intense competition. In the face of the cooperative marketing strategy of many wooden door manufactures, it is not recommended to follow the fashion. Diversifying the channels of promotion and strengthening the clearness of the product information can really give consumers feedbacks to ascertain that the reputation of brand is of all things.
Big-name brand with low prices becomes hot words
Big-name brand with low prices become buzzwords of door market in the first half of this year. At the same time, brand awareness is evidently improved by this means. What are preoccupied factors of buying building materials for consumers? It’s price. Some wooden door manufacturers early in 2014 are going to spare no effort to start price wars regardless of the frequency and intensity of activity, which is unprecedented before. Compared with the former cases, wooden doors manufacturers will abandon the old promotional means, and in 2014 they are going to make a successful transition to benefit consumers, which make ordinary consumers can afford big-name brands.
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