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An Overview On Business Cultural Awareness

By Author: globalbusiness
Total Articles: 6

Culture is wide term that regulates the civilization in human society. This single word influences each aspect of human life including social, personal and professional as well. It also means that help people make their individual identification and with this distinctiveness they can differentiate themselves from one another. Building culture awareness is very essential in the present commercial world. This makes us understand the business facts easily. The best part is culture understanding can begin in several ways, thus, a person can opt for one, with help of which he can get a platform to build successful business relationships.

In the current scenario, most of the business holders are showing their keen interest in investing in the international market and making their investment a huge success. This has become possible just because of the concept of business Cultural Awareness and the introduction of new inventions in information technology. However, understanding this concept is not as easy as it seems because success of any international business needs more than just the skills of sell and purchase. Along with searching right market, the business holders require to hire the employees with top cultural awareness and intercultural competence as well. These two concepts cannot be taken as optional as these have been considered the essential tools of cross culture business. These play a significant role in business development at international level.

On the other hand, a lack of cultural awareness can lead the trader to miscommunication and, eventually dissatisfaction of clients, consumers and market as well. The problem of miscommunication can easily be avoided by providing those employees with business Cultural Awareness training who are selected to send abroad. As the representatives of the company, they should be skilled enough so that they can easily understand the cultural climate of related country.

Now, there are some possible questions that arise like how to make these employees well trend? What are the sources that provide such training? Where to find them?

So let me answer these queries first. There are some expert professionals available these days who offer their services in this respect. All you need to do is to just search them online. Moreover, you can use other searching sources like TV and newspaper advertisements. This training mainly consists of four stages; parochial stage, ethnocentric stage, Synergistic stage and Participatory stage. In the very first stage that is termed as parochial stage a person learns basic terms of the word culture only. He tries to know the depth of his own culture so that he can be able to understand the others. The second stage is ethnocentric stage. In this stage person start learning business culture and tradition of the society where he wants to invest. The third stage is very important as in this one he learns the dissimilarities that differentiate his society from that society. When it comes to the final stage, he tries to grasp the specialities of that learning custom and prepares his business strategies according to these.

Though, whole procedure seems easy, but it is not so. Understanding the cultural demands of those consumers who are totally different from you is very difficult but, if there is an expert assistance of professionals, one can achieve his aim successfully.

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