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K-way And Co-branding; A Win-win

By Author: Kabir Akram
Total Articles: 16

The market is full of different brands offering the same items to the public and that is why branding has become an important facet of any company. This allows the company to stand out from the rest and also to imprint a distinct image in the minds of the public. This allows them to remember the company in spite the multitude of others in the market.

Having a strong branding reputation not only attracts consumers but also other big names from various fields that are looking to tie-up with your company. K-way Jackets may have done something good with regards to branding because different companies from various industries have reached out to them to produce jackets that feature company icons as part of the design.

Examples of these companies are Disney, Marc Jacobs, DC Comics, and Limo Land – to name a few. All these are big company names in their own industry and tying up with K-way Jackets just proves the latter’s reputation in its own industry.

Why is K-way Jackets one of the most trusted companies in its own market?

Being the first may have played a role in its branding. Based on its history, K-way Jackets are the first to produce fold away jackets which also received proofing from water and wind. Its design when it was first released was labeled as both technical and functional. It had all the necessary features that is able to provide you protection from strong rains and the very cold weather, especially in today’s climate.

This can be traced back to the company’s designers who have researched well when it came to the materials that are going to be used and the technique in order to make sure that K-way Jackets are always at the top of its quality while making sure that they do not shy away from their traditional methods which obviously is what made them famous in the eyes of many company. Until now K-way Jackets are a combination the classics and the more technical side of its construction.

Tying up with different companies is also beneficial for K-way Jackets because they can incorporate techniques studied by the other party’s designers. A single company cannot research and master and every technique on their own. Pairing with another company gives them the opportunity to learn what their designers may have known and mastered. As a result, K-way Jackets constantly evolve with every release.

There are also times when tying up allows them the opportunity to expand their design profile. One example is their tie up with Io-Corso-Come. This co-branding strategy allowed them to construct jackets that go straight down without any zippers. It looks like a cape or a dress, but it still ensures the best protection from the rain every time.

K-way Jackets are the first and they continue to live up to the reputation and that is why various company from different industries have reach out to them to produce items for their apparel, but K-way also benefits from the partnership. The company which was reaching out is able to increase their sales while K-way improves their techniques and design profile. It is a win-win situation for everybody.

To get more information please go to Trendy Jackets from K-way.

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