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4 Major Advantages Of Airport Advertising
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Airport Advertising has always ruled the roost among the OOH Media. The airport audience is the pristine form of an audience that is a dream for every advertiser. Such well segmented audiences are available nowhere else in an organized and uncluttered atmosphere apart from the airports. This article analyzes the top reasons why Airport Advertising is such a celebrated Advertising Media all around the world. The most common Advantages of Airport Advertising that Airport Advertising Agencies take pride in have been explored below.
One of the concerns of advertisers is whether their advertising budget is going to waste. The large sums of money put into advertising or the ads themselves do not matter to a company if the Returns on Investment (RoI) are not high. It is only the folks from the creative world that care about the look and feel of the ad. Though they are of course important for the impact that the ad creates, the actual performance of an ad was, is and will always be calculated on the number of conversions. This is where Airport Advertising provides an audience that cannot be defeated in buying power. A costly means of transportation like air travel automatically filters the Target Group. Those taking the airways are affluent audiences with the power to buy. Impressing them never goes to waste as if they want to buy, they can. The competition that has emerged in the field of air travel has indeed led to the lowering of air ticket fares in most countries but that has caused the inclusion of the upper middle class too along with the financially strong upper class of societies.
Globalised markets have seen an interesting phenomenon emerge. Associations and partnerships between companies are seen as key way of progressing fast in a competitive scenario. The sharing of the resources is seen as an effective way of negating handicaps as one company’s weakness is covered by the other’s strength. The business travelers that take the aerial route hold key positions in their respective organizations. Influencing them with the strengths of your brand can lead to productive partnerships and wonders for your brand.
High Dwell Time
The dwell times at an airport are the best among all the mediums of advertising available. For example in India, an air traveler has to wait for 55 minutes at a domestic airport and 2 hours at an international airport, providing ample time for an Airport Ad to make an impression. Security issues ensure that these dwell times are high all over the world. No other medium enjoys such a luxury, not in terms of the length of the period and not in its purity. Airport Advertising provides undiluted visibility for long periods. Thus, the advertiser and the Advertising Agencies are not constricted by many requirements while conceptualizing the ad.
The twenty first century is the century of multinational companies. Setting up shop at foreign shores is an important way of expanding the business. Advertising at the Airports provides a Global Exposure and is one of the easiest and convenient ways of becoming visible before a Global Audience. Airports are the entry gates to a country and there can be no better place to catch their attention than at an airport. The impact holds special significance for the travelers landing for business purposes. The Airport Display Billboard could very well be the first visiting card of your brand extending welcome to potential partners.
Airport Advertising is one of the rare mediums that have enjoyed established dominance over a long period of time. Top Airport Advertising Agencies play by the above strengths of the medium and continue setting new heights in performance and impact.
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