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Tips On Selling Final Expense Insurance Through Direct Mail
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Direct mailing is one of the under achievers in the field of marketing. But it has a host lot of potential especially when you are seeking final expense appointments from your prospective clients. In terms of selling final expense insurance neither the recorded messages nor the telemarketing calls have any positive effects on the prospects.
There are two reasons why direct mailing is the best option for marketing final expense insurance. First of all everyone understands the need for final expense insurance. They know they will die one day and that will bring an immense financial burden on the shoulders of their near and dear ones. Shelling out $10,000 from the pockets without a notice is not an easy task after all. When put in proper order, the direct mail can convince the readers aptly.
Secondly, nowadays most of the homes have left their landline numbers and opted for personal cellular connections. So, the telemarketers may not get much success in getting across to the people who matter in terms of selling final expense insurance. But all the homes have a mailbox, and this mailbox is your launch pad. Your communication gets inside the house wrapped in a good looking envelope and the person concerned opens it to read through the lines. If you have pitched the marketing messages in proper order then you will surely get a look in and perhaps even some final expense appointments.
One of the important things that have to be said in this respect is: talking about one’s death is not simple at all. You are conveying a message that deals with what will happen after the readers’ death, you are walking on a very thin rope. There are high chances of offending the reader with a single word out of place. You have to bring out the problems his/her near and dear ones will face after the sudden event. Also convey how the insurance will help the person leave the world with head held high. You have to show light at the end of the tunnel. Put much thought into each and every wording of the direct mail.
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