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Top Reasons Why Your Website May Be Losing Sales

By Expert Author: Sanjeev Chaudhary

A few months in, and you may already know that the online retail game is not a simple one to win. However, by taking the correct steps with regard to your DotNetNuke Upgradation, content structure and optimization, you will be able to prevent some problems which cost your website its sales and customer base.

With some research and analysis, you will realize that your problem lies in one or more of the following areas-

• Price

Price is probably one of the most common shopper complaints over the last two years. Some of the most common grievances suggest that the on-site pricing is either “too high for the product” or “too high for the buyer”. Buyers tend to be 7.4 times more price sensitive on the internet than in a brick and mortar store. It is thus important that your website can offer competitive prices and impeccable service.

• The Product Range

One of the biggest reasons why customers love to shop online is the expansion in the availability of products. Online shoppers are constantly looking for easier experiences with regards to discovering new items. Your website should be able to satisfy this desire. By investing in website resources such as recommendation engines, “related items” groupings and dedicated lists for seasonal or new products, online businesses can improve their product range.

• Selling Apparel Online without Sizing Charts

A common mistake most small time apparel e-stores make is- not placing a reliable sizing chart for their customers to refer to. Making returns for an online purchase is a rather off putting process. By creating a basic guide for measurements, online stores are able to significantly reduce the number of complaints and unsatisfied customers.

• Functionality of your Site

The rule is simple. If you are offering a feature on your website make sure that it is working right. You may spend thousands on the DotNetNuke Migration and update for your ecommerce website, but if you are not able to deliver a well functional portal to your customers, your losses can go into the millions. In addition to this, in case of a break down, it is important that you find a way to be transparent when you are facing problems. Consider providing entertaining error messages to keep your customers engaged.

• Latency

Considering how impatient today’s quintessential online shopper is, it is evident that site speed is a constant concern. The impatience is bound to only grow in the future. It is thus important that you consistently work towards solving and latency issues your site experiences. Consider a DotNetNuke upgradation to improve site speeds.

• Site Search

Nothing puts a customer off more than a search bar on your website that does not come with the highest standards of proficiency. Find ways to enhance and expand the tagging system of your website and add advanced search features.

• Availability of Stock

Another problem revolves around the availability of stock. Even though this particular issue seldom occurs in today’s retail centric economy, each customer is expected a greater menu of options when it comes to online retail stocks. It also often happens that websites continue to display selections that are discontinued or out of stock, misleading shoppers and causing dissatisfaction.

In addition to this, it is important that your website offers impeccable navigation options, transparency with regards to discounts and sales and visual elements that engage shoppers for improved bottom lines.

Author: Sanjeev Chuadhary is an expert writer who shares his knowledge about web and internet technology through their published articles and other resource. He always shares the new information about DNN Development. His article about DotNetNuke Upgradation and DNN Migration are highly praised by the readers.

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