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Sustainable Management – The Next Step In Sustainability
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Sustainable Management is when the principles of management are streamlined with the concept of sustainability. In India, sustainable development is of utmost importance because the demand for most natural resources is on an all time rise, due to the increasing population. Most Indians are using non renewable energy sources for their daily consumption as there is no awareness on the subject of sustainability, especially with the rural population. Responsible business segments and the CSR’s are making a joint attempt to spread awareness about sustainable resources through education and other community services. On the other hand, Indian government is struggling to provide basic amenities to the citizens of India, especially in the rural areas.
Why India Needs a Sustainable model of living?
Most of the villages and small towns in the country do not have basic infrastructure, a decent education system, proper health care facilities, sanitation and clean drinking water. This has lead to a lot of drain of the rural population in to big cities and metros.
Unfortunately most Indian cities and metros are not equipped to handle the population overload of immigrants from the rural areas. Due to this the government is failing to provide infrastructure, public transport and other amenities to the surging population in the urban areas too. The ever increasing population in the cities has also led to the overuse of non renewable energy sources like water, oil, natural gases etc. There is a dire need for sustainable development in these areas before it gets too late.
Several corporate units and business setups from India Inc. are doing their bit to help the government resolve these basic issues. The major focus of the corporate sector is providing equal and quality education throughout the country, as education has the power to bring about a change.
The Role of Education in the Sustainable Module of Development
The corporate sector hires their talent and workforce from the premiere educational units in the country. Unfortunately, they do not get enough skilled employees for the kind of jobs available due to the low rate of literacy. Their only hope to get skilled workforce from within the community is making sure that the next generation of Indian students are efficient in the relevant skills needed by the corporate sector. So to ensure that the future of India Inc. is secured they depend on the sustainability module of training students while they are in college. When the CSR’s take it up to them for preparing the next generation of students as talented workforce for their business, the sustainable management module comes in to play.
Though the main aim of a sustainable society is to attain ecological sustainability and become a self reliant community, educational sustainability is extremely important too. Every responsible business segment in the Indian corporate sector has been giving utmost importance to a sustainable educational system. Educated population will automatically focus on the more pressing sustainability issues like ecological sustainability and building a better society for the present and the future generations. This is where the CSR and NGO’s are doing their bit by coming together to bring about a surge of awareness and change to build the society on the sustainable model of development.
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