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Here Are Some Simple Tips For Your Search Engine Optimization Efforts

By Expert Author: Irving Calderone

There was previously a movie called "Field Of Dreams" and in this film one of the most well-known quotes was, "If you build it they will come". And back in the day the same was true of websites, now things are considerably different. These days if you need to get people to your websites then you need to do proper search engine optimization otherwise known as SEO.

Below we are going to cover a few simple search engine optimization strategies that you should put in to effect on your current websites and any new web sites you build. And things are never really that uncomplicated as you will realize that there are two different types of SEO. There is on page SEO and off page Website seo. The first kind of SEO is the on page optimization components, this is basically the way the search engines view your site and whether they feel it is a valid page to position in their results. The off page search engine optimization is how much attention your website receives from other websites, by way of backlinks. This will furthermore help to boost your spot in the serps.

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When it relates to the on page search engine optimization, there are a number of things you have to do. Each page you design should be targeted around only a couple of keyword phrases. As one example let's say you have a site about weight loss and you would like to rank for the term "Learn How To Lose Weight Fast". The first thing you will probably want to do is have that term as the title of the web page. Now once you begin creating the written content another thing you are going to need to do is to use that term in the first sentence of the page. In case for some reason the content will absolutely not read right with that phrase in the first sentence, you will have to make sure that the keyword phrase is anywhere at the beginning of the content.

As you continue to create content for that page make sure you incorporate that phrase in every alternate paragraph. So as an typical article or post will have about 7 to 8 paragraphs of content, dependent on the writer, your keyword phrase should be included 4 or 5 times throughout the post. And always include the phrase in the final part of your content.

So now for the off page seo. You have to begin building links pointing back to that page that use the term "Learn How To Lose Weight Fast" as the keywords for the link. This way when people see the keyword targeted phrase and just click on the link they will be on their way to seeing your website. These types of links are extremely potent in the search engines and the more backlinks you have the higher you will be.

When it comes to building these links one of the best ways to do this is through article marketing. For people who don't know, article marketing is any time you create and article about your site and include a weblink in the article. Once you have the article or articles created you merely take these articles and publish them to article directories. Each time the article is published you obtain a link pointing back to your site.

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