123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Internet-Marketing >> View Article

Mobile Marketing – For Tech Savvy Companies

By Author: jessicagilbert
Total Articles: 16

In this era of tough competition, businesses are competing with one another to make a mark for themselves. All the companies are at loggerheads with each other and are desirous to become the centre of focus. To achieve this, they try to use all the latest technologies to further their cause. Mobile phones are one such technology that has proven to be of help to the businesses in catching the attention of potential buyers. Earlier, mobile phones were just used for the simple purpose of receiving and making phone calls. Now, they are used for much more than this. They are the main medium to interact with the outside world. For this reason, mobile phones are now also being widely used for mobile marketing. However, they are not the only medium in use. Smart phones and other mobile devices are also being used for mobile marketing.

What is this mobile marketing? Mobile marketing is a type of marketing that uses the mobile phone, smart phones, tablets, or other mobile devices, as a medium to send promotional or advertising material for goods, services and ideas to mobile users through a network to which a potential customer is connected. It is the best method to deliver marketing strategies of a business in the rapidly growing business scenario. Mobile marketing is a tried and tested method that can help raise the revenue and sales of a business.

A form of mobile marketing that has become quite popular is SMS. SMS uses short codes to direct users to your business or store. MMS is another mobile marketing method that has gained in momentum. In this type of marketing, a slideshow of images, audio, video and text that is of a particular duration is sent to a customer. Moreover, with the large scale usage of smartphones, now mobile marketers have also taken advantage of smartphone apps to market their products. Not only this, some companies have also started to display their advertisement messages within mobile games or even sponsoring a whole mobile game. Another popular method of mobile marketing is mobile web marketing.

Location-based service is another method of mobile marketing that is now being used. In this method of mobile marketing, the user's location of connection is detected and then the marketing messages for that area are sent. In another method of mobile marketing, known as augmented reality, the display of a user' mobile phone is changed with the promotional material of a business. GPS messaging, on the other hand, enables a mobile phone user to access location-specific messages, when in range.

One thing to be remembered at the end of the day is that mobile devices are here to stay and for businesses to remain in the running, mobile marketing is a must. Mobile marketing helps businesses to communicate with their buyers in an interactive manner. Thus, what mobile marketing should encompass is information that is relevant to the buyer. Furthermore, the information provided should be location and time-sensitive, only then will the consumer be interested.

Total Views: 82Word Count: 500See All articles From Author

Internet Marketing Articles

1. Takenregistratie
Author: Gpstrackentrace

2. Ppc As A Vital Benchmark To Enhance The Marketing Of Your Business
Author: Digital Prosoft

3. Reasons To Appreciate A Landing Page
Author: Simplified SocialMedia Optimization

4. Top Reason Why Your Website Is Not Ranking In Google 2018
Author: rajveer

5. Garmin Map Update Error +1-888-524-8675
Author: garmin update

6. Communication Is Getting Cheaper Through Whatsapp Marketing Services
Author: Suresh Kumar

7. Top Host Company In Town
Author: Paul

8. Digital Marketing Software Market Size
Author: Shivani Singh

9. Why Linksys Extender Are The Best
Author: pinkesh tomar

10. Common Wordpress Mistakes To Avoid
Author: Mouzzam Jafri

11. Knowing The Seo Marketing Right From The Seo Service Providers
Author: Owenthomson

12. Why Is Alexa Rank Important To Your Serps Rank?
Author: Web Click India

13. Simple And Useful Tips That Improve Your Alexa Ranking
Author: Web Click India

14. 6 Ways To Optimise A Website For The Mobile
Author: Neuronimbus

15. 4 Strategies That Can Help You Make Millions Using Facebook Ads
Author: Benjamim Simkin

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: