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Mobile Marketing – For Tech Savvy Companies
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In this era of tough competition, businesses are competing with one another to make a mark for themselves. All the companies are at loggerheads with each other and are desirous to become the centre of focus. To achieve this, they try to use all the latest technologies to further their cause. Mobile phones are one such technology that has proven to be of help to the businesses in catching the attention of potential buyers. Earlier, mobile phones were just used for the simple purpose of receiving and making phone calls. Now, they are used for much more than this. They are the main medium to interact with the outside world. For this reason, mobile phones are now also being widely used for mobile marketing. However, they are not the only medium in use. Smart phones and other mobile devices are also being used for mobile marketing.
What is this mobile marketing? Mobile marketing is a type of marketing that uses the mobile phone, smart phones, tablets, or other mobile devices, as a medium to send promotional or advertising material for goods, services and ideas to mobile users through a network to which a potential customer is connected. It is the best method to deliver marketing strategies of a business in the rapidly growing business scenario. Mobile marketing is a tried and tested method that can help raise the revenue and sales of a business.
A form of mobile marketing that has become quite popular is SMS. SMS uses short codes to direct users to your business or store. MMS is another mobile marketing method that has gained in momentum. In this type of marketing, a slideshow of images, audio, video and text that is of a particular duration is sent to a customer. Moreover, with the large scale usage of smartphones, now mobile marketers have also taken advantage of smartphone apps to market their products. Not only this, some companies have also started to display their advertisement messages within mobile games or even sponsoring a whole mobile game. Another popular method of mobile marketing is mobile web marketing.
Location-based service is another method of mobile marketing that is now being used. In this method of mobile marketing, the user's location of connection is detected and then the marketing messages for that area are sent. In another method of mobile marketing, known as augmented reality, the display of a user' mobile phone is changed with the promotional material of a business. GPS messaging, on the other hand, enables a mobile phone user to access location-specific messages, when in range.
One thing to be remembered at the end of the day is that mobile devices are here to stay and for businesses to remain in the running, mobile marketing is a must. Mobile marketing helps businesses to communicate with their buyers in an interactive manner. Thus, what mobile marketing should encompass is information that is relevant to the buyer. Furthermore, the information provided should be location and time-sensitive, only then will the consumer be interested.
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