123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Career >> View Article

Role Of An Associate Marketing Manager

By Author: Rahul Sinha
Total Articles: 17

An associate marketing manager is a professional who is accountable for handling various marketing manager jobs and tasks in the marketing department. The designation of an associate marketing manager is a significant position in the marketing department as he not only looks after different marketing activities but also plans different marketing campaigns.

The numerous tasks include:

• Effective market research
• Market planning,
• Advertising
• Plan and manage campaigns related to product/service marketing.

There are quite a few expectations when it comes to running a business efficiently and the whole burden is turned on to the associate marketing manager. Prior to proceeding to the roles and responsibilities of an associate marketing manager, it is important to know what are the requirements for one to qualify for this senior level job.

Requirements for Becoming an Efficient Associate Marketing Manager

• Having a bachelor's or postgraduate education in marketing.
• Online Certifications are also helpful
• Effective communication skills are of utmost importance
• Should be able to handle computers and technology.
• Should be creative and self motivated

Main Responsibilities and Roles of an Associate Marketing Manager

Carry Out Market Analysis
An associate marketing manager is accountable for scrutinizing the essential characteristics of a market like the size of the market, chances of growth, most recent market trends, , understand marketing challenges, cost, sales activities, requirements and more. He analyses market trends, behavior of the target group and regulatory environment.

Undertake Advertising campaigns
By co-ordinating with advertising companies, an associate marketing manager charts out marketing campaigns to make sure that both print and electronic media are giving their best to enhance the goodwill of products. To the placement of advertisements in the magazines and the newspapers or on the websites, an associate marketing manager takes care of all the tasks.

Know every bit about the product
The associate marketing manager has to be hands-on in making certain that all the product information and its characteristics revealed in the campaigns are genuine and real. He is required to take extreme care that all the details about the product are accurate and follow regulatory mandates.

Reach out to the Customers
It is the responsibility of the associate marketing manager to know the customers and handle communication at different levels through phone calls and e-mails to tackle different queries related to the product. He also organizes exhibitions, seminars and events to inform the customers about the product.

Market Planning and Research
The role of the associate marketing manager does not end with just designing marketing plans After analyzing opportunities,efficient market planning is a vital task for an associate marketing manager. He utilizes various marketing tools and makes sure that the time, cash and funds of the organization are used in the most optimum manner.

The most successful and competent associate marketing manager is the one who makes an effort to step into the other individual’s shoes. As a marketing manager, he should be able to comprehend his customers, create a quality association and support from his entire team and clients.

Shine Kapoor writes articles on behalf of HeadHonchos.com is a premier jobs portal in India. HeadHonchos provides marketing manager jobs and tasks in the marketing department.


Shine Kapoor writes articles on behalf of HeadHonchos.com is a premier jobs portal in India. HeadHonchos provides marketing manager jobs and tasks in the marketing department.

Total Views: 111Word Count: 539See All articles From Author

Career Articles

1. Going For Walk-ins? Think Twice!
Author: Jay Torres

2. Free Job Posting Site For Employers In Usa
Author: G Pradeep Kumar

3. Athena Net Coaching- Providing An Ideal Destination For The Students In Lucknow
Author: AkanshaSingh

4. Quality Assurance (qa) Training Courses In Ahmedabad- Unicode Technologies.
Author: unicodetechnologies

5. How To Establish A Successful Mobile Application Testing Career?
Author: Jack Ramon

6. Athena Ias- Helping You To Achieve Your Dream Of Becoming An Ias Officer.
Author: AkanshaSingh

7. Cathay Dupont Warning! Avoid Scam That Acts As Job Opportunity Award
Author: Andrei Park

8. Warning From Cathay Dupont: Travel Awards Not A Ticket To Work In Japan
Author: Alea Kim

9. Secrets Of Above 30,000 Feet Air Hostess Career
Author: WHITE PANTHER

10. Challenges Faced By Job Seekers
Author: Jay Torres

11. Jkpsc Recruitment 2017–2018 Latest Mo/lecturer Online Jobs Notification
Author: Recruitment Result

12. Involve Gamification In Recruiting And Engagement
Author: Skillventory

13. Photojournalism- The Social Responsibility
Author: Shlok

14. Fashion Photography And Glamour Of Industry
Author: Shlok

15. Exploring Your Photography Passion - Journey From An Amateur To A Pro!
Author: Shlok

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: