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Role Of An Associate Marketing Manager

By Author: Rahul Sinha
Total Articles: 17

An associate marketing manager is a professional who is accountable for handling various marketing manager jobs and tasks in the marketing department. The designation of an associate marketing manager is a significant position in the marketing department as he not only looks after different marketing activities but also plans different marketing campaigns.

The numerous tasks include:

• Effective market research
• Market planning,
• Advertising
• Plan and manage campaigns related to product/service marketing.

There are quite a few expectations when it comes to running a business efficiently and the whole burden is turned on to the associate marketing manager. Prior to proceeding to the roles and responsibilities of an associate marketing manager, it is important to know what are the requirements for one to qualify for this senior level job.

Requirements for Becoming an Efficient Associate Marketing Manager

• Having a bachelor's or postgraduate education in marketing.
• Online Certifications are also helpful
• Effective communication skills are of utmost importance
• Should be able to handle computers and technology.
• Should be creative and self motivated

Main Responsibilities and Roles of an Associate Marketing Manager

Carry Out Market Analysis
An associate marketing manager is accountable for scrutinizing the essential characteristics of a market like the size of the market, chances of growth, most recent market trends, , understand marketing challenges, cost, sales activities, requirements and more. He analyses market trends, behavior of the target group and regulatory environment.

Undertake Advertising campaigns
By co-ordinating with advertising companies, an associate marketing manager charts out marketing campaigns to make sure that both print and electronic media are giving their best to enhance the goodwill of products. To the placement of advertisements in the magazines and the newspapers or on the websites, an associate marketing manager takes care of all the tasks.

Know every bit about the product
The associate marketing manager has to be hands-on in making certain that all the product information and its characteristics revealed in the campaigns are genuine and real. He is required to take extreme care that all the details about the product are accurate and follow regulatory mandates.

Reach out to the Customers
It is the responsibility of the associate marketing manager to know the customers and handle communication at different levels through phone calls and e-mails to tackle different queries related to the product. He also organizes exhibitions, seminars and events to inform the customers about the product.

Market Planning and Research
The role of the associate marketing manager does not end with just designing marketing plans After analyzing opportunities,efficient market planning is a vital task for an associate marketing manager. He utilizes various marketing tools and makes sure that the time, cash and funds of the organization are used in the most optimum manner.

The most successful and competent associate marketing manager is the one who makes an effort to step into the other individual’s shoes. As a marketing manager, he should be able to comprehend his customers, create a quality association and support from his entire team and clients.

Shine Kapoor writes articles on behalf of HeadHonchos.com is a premier jobs portal in India. HeadHonchos provides marketing manager jobs and tasks in the marketing department.


Shine Kapoor writes articles on behalf of HeadHonchos.com is a premier jobs portal in India. HeadHonchos provides marketing manager jobs and tasks in the marketing department.

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