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Evolution Of Digital Marketing In 2014
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Last year digital marketers became aware of the fact that having a big number of followers on various social media platforms was not enough. Moreover with the recent change in its search engine algorithm (the hummingbird algorithm), Google made it clear that search engine optimizers concentrate more on content which is both interactive and of high quality. This was done for enhancing the growth of businesses. Let us see what 2014 holds for the continuously evolving digital marketing spectrum:
Rather than getting ignored, editorial content is increasingly being preferred and getting more and more visibility on website homepages. With the emergence of Google Hummingbird algorithm in 2013, marketers have come to know the importance of using content that has attributes of good quality, relevance and novelty for reaching the top pages of search engine rankings. Gone are the days when companies or brands could easily gather links through content. This is because such practices will now attract penalty from Google. Marketers will now have to generate excellent and authentic content in order to have the features of optimum reach, dialogue, and best placement of links for executing their SEO campaign.
The next tactic is to create such images and videos which can very well follow the viral strategy. Last year witnessed content created with images, information and graphics, memes and brands thinking of highly creative ways for communication of message. This trend will remain in 2014.
"Human" firms - In this year, brands might focus more on enhancing the customer experience that tends more towards their target audience. Firms often neglect the fact that brands are ultimately driven by humans. Thus it’s vital to have a human touch in your promotion whether it is through social media, branding, web content or even blogging. Consumers better relate with a human voice and thus the brand should have a personality.
Less is efficient
Design will be crucial for digital marketing this year. A user finds compact information on a page much more attractive rather than cluttered information which makes it hard to understand. Smart phones have further created the demand for user-friendly sites with large buttons and simplified touch navigation.
This year marketers will have to provide good brand feel on mobile screen which is small in size. Location-dependent marketing will increase through data gathering feature of smart phones. This type of marketing offers shop-specific data and information to travelers. E-commerce will boom!!
Last year, Facebook and Linkedin started using the tactic of putting sponsored ads in their news feeds which attract maximum user attention. In this year we will see more companies promoting their ads on variety of social networks and diverse types of platforms.
Real time attention
Realizing that it’s an engaging way to connect with consumers, companies are looking forward towards Twitter and Facebook for forming a rapport with consumers in an interactive manner. Chat applications like Whatsapp will also be used as primary communication media.
Your business too can benefit from digital marketing initiatives though a good digital marketing agency. e-Intelligence is the leading digital marketing Digital Marketing Firm in India providing excellent and comprehensive digital marketing services. With the best tools and resources, it ensures the best marketing for your business in the digital marketing space.
In short, 2014 will have digital marketing with high interactivity and engagement features and social media will dominate in delivery of information.
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