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Choosing The Best Local Seo Company

By Expert Author: George Mercado

Search Engine Optimization, or SEO, is the strategy you take to ensure your website can be found in a search engine’s results page (SERP) when looking for words or phrases related to the content on your website. Ideally, social media links and interaction play a huge role in local SEO business. It may sound too complicated. However, SEO is typically all about optimizing content, whether it’s on your website or on any social media platform, in order to land higher rankings in search engines. While you can always master the art of search engine optimization, hiring a local SEO company may be your best option if you don’t have the time and resources to do so. Here’s how to choose the best local SEO firm:

1. Choose a local SEO company that optimizes your social media profiles.

The key to an SEO-optimized social media profile is to be highly-descriptive as possible. Be sure they fill out the ‘About’ or ‘Contact Information’ sections of any social media platform. They should make use of words or phrases that accurately describe your business, and terms your target population would use to search for your business. For instance, a Facebook Page optimized for local searches would include your address, city, state, and zip. It would include links from different social channels back to the business’ website and links from the website to the social channels. Usually, the “Category” field is overlooked on Facebook Pages even though it is very important for Facebook mobile searches. Be sure to double check your business is listed as the correct category while editing your basic details.

2. Choose a local SEO company that optimizes your social media content/updates.

For an SEO company to optimize your social content, always have them include some of the relevant search keywords, they’ve determined for your business, in your Facebook updates, tweets, pin descriptions, etc. Be sure they remember to share content from your website or blog socially to give it an SEO kick too. Sharing fresh content on Twitter is especially critical since it helps Google index it faster, meaning Google will add this URL to their database. Always use the name of your business in your social posts. This will help Google link the keywords you use to describe your business with your business’ name.

3. Choose a local SEO company that builds links by making your content shareable.

A crucial component in SEO is link-building. In simpler terms, links establish good website to website relationships. When you have more high-quality sites linking inbound to your website and you are linking outbound to other good websites, the more legitimate Google determines your website to be. More authority and presence will surely lead to a higher SERP rank. Likes, comments, retweets, etc., all play a vital role in giving more weight to your links. An experienced SEO company will add social share buttons to individual pieces of content on your website or blog.

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