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Don't Just Build A Better Mousetrap, Sell It To The World: How To Market On The Internet

By Expert Author: Rhiannon Winchel

Internet marketing can be a great way to increase the success of your business. This article is about internet marketing strategies and how your business could benefit from online marketing.

A site wide link should appear on every single page of your website. These links are often placed at the bottom of the webpage, so they will be easily located by those browsing the site. You can make this happen by having a main page for customers to visit. Make navigation easier by adding an organized menu to your pages. Be sure that the menus are well organized and that they have easy to read descriptions with have links to other pages.

Perhaps the most important aspect of HTML for attracting visitors is the code referred to as meta tags. While people browsing your site won't be able to see meta tags, search engines will, and they'll use them to gain a better understanding of your site. When working with meta tags, remember that the ones you create first are the most crucial. These tags should stay perfectly relevant to your site content and its message. Overuse of meta tags will cause the search engines to mark your website as spam. However, you should use alternate meta tags for other pages on your site. Research your best keywords to locate the ones that are most popular for your chosen demographic in regards to the product or service you offer.

Be sure to use HTML to bold the most important parts of your article, especially your keywords. If you do this, you have more control over what the search engines look at with respect to your site, as they deem bold text as more important. Bold text also serves to draw in the eye of the reader to the content you want them to see the most. Remember to consistently use keywords in the posts of your titles.

Promote your services by using methods you have never tried. SEO can do a lot for your website, but you should not neglect Internet marketing. Knowing and using what is viral at any given moment can help you supplement your regular site traffic. "Buzz" means that users often refer to it and share it. A lot of "buzz" tends to have a short-life span, but you could still see an increase in sales if your video goes viral. It's hard to predict what will go viral, but by focusing on clever, current content, you increase the likelihood that it will be seen and shared. The more you know about internet life and videos, the better you will be able to relate to what internet users are interested in seeing.

There are loads of Internet marketing strategies, but the ideas presented here touch on just a few of them. Don't use only these suggestions. Make sure you keep your eyes open for other new and innovative ways to improve your marketing tactics.

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