123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Marketing >> View Article

Creating Cost-effective Marketing Campaigns With Display Advertising

By Author: Allison Kemmer
Total Articles: 3

When deciding how to allocate marketing spend, there are many strategies available to optimize your budget. Among these options is display advertising, which allows you to target potential buyers in a variety of ways, including behavioral, semantic, and contextual targeting. Display also has the ability to augment the efforts of other digital media, such as paid search. This combination of tactical flexibility and synergistic benefit gives display a distinct advantage when building a cost-effective campaign.

A great example of how display uses advertising funds efficiently is through remarketing, a strategy that targets the 97% of visitors who leave your website without making a purchase. By showing this pool of previously interested users your ads while searching for other content, they are more likely to return to your site and take action. Focusing your efforts in this way maximizes your marketing dollars and increases your return.

In addition, when display campaigns are used in conjunction with paid search and SEO, they can increase the value of those other digital tactics significantly in what is called an “incremental lift effect”. One client found that by increasing its display budget, organic search traffic went up by over 200% and paid search traffic by 43%. This represented a nearly threefold increase in the number of potential buyers being driven to the client’s website, specifically to pages that encouraged shopping actions.

Display also builds consumer awareness of your brand, thereby providing further lift for all other digital tactics you pursue. Although only about a third of users actually click on display ads, 1 in 5 of these individuals is searching for brands related to the ads he or she sees. Consumers who view your banner ads but do not click on them may still be more apt to click on a paid search ad or organic search listing later on in their purchasing process. Using display to boost your other digital efforts represents yet another way that it can be a very cost-efficient addition to your marketing plan.

Successful digital marketing companies build display advertising campaigns that not only generate impressions and clicks, but also provide you with improved ROI, thereby ensuring you get the most from your budget. They eliminate wasteful spending by focusing on the right targeting strategies, and work closely with our other teams to keep all our tactics in alignment with your goals. In the end, display may only be one component of a comprehensive marketing approach, but it can also be the most valuable.

Search Optics Inc is a leader in digital marketing solutions for the automotive industry. Search Optics interactive marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in automotive digital marketing and automotive marketing services.

Total Views: 62Word Count: 460See All articles From Author

Marketing Articles

1. Why It Is Good To Settle For An Affiliate Network With Instant Commissions
Author: Bob Smith

2. The Laboratory Equipment Wholesalers Email Lists For B2b Marketers To Reap Business Roi
Author: Charles Daniel

3. Online Promotion Musts For A Cohesive Presence
Author: Nummero

4. Choosing The Top Agency For Marketing
Author: Rasika Nimkar

5. The Top 5 Reasons Why Businesses Must Go Social Today
Author: Michael Irene

6. 5 Tips To Brings Relevant, Affordable Leads Right To Your Law Firm
Author: barakallen

7. A Step By Step Marketing Guide To Generate Leads For Contractors
Author: nevengreg

8. Talking About The Importance Of Website Links Creation
Author: Bob Smith

9. Relay Promotions To Crm Users By Utilizing Salesforce Crm Users Email List
Author: Mark Griffith

10. 8 Super Non-invasive Lead Gen Tips To Grow Your Email Marketing List
Author: Rebecca Scott

11. Targeting Millennials With Content – The New Rules Of Engagement
Author: RP Singh

12. Reach Highly Qualified Healthcare Professionals With Clinical Lab Scientist Email Lists
Author: Charles Daniel

13. Get Targeted Usa Traffic From Relevant Domains Through Buysitestraffic
Author: Tina shah

14. Buy Cheap Targeted Traffic To Convert Website Traffic Into Customers
Author: Tina shah

15. Buy Targeted Traffic For Your Business Website For More Sales And Revenue
Author: Tina shah

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: