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Hiring Facebook Marketing Service Provider: Two Strategies To Consider

By Expert Author: Steve B

When it comes to hiring a Facebook Marketing Service provider, many businesses do not fully understand the options they have at their disposal. Most just think that they're going to put up a Facebook page and hope for the best. The fact of the matter is, there are two major ways to advertise on Facebook and both methods are radically different from each other. Understanding these methods before hiring Facebook marketing services will put a company in a much better position to understand what they want and how the marketing firm should proceed to accomplish their specific goals. Here are the two major forms of advertising on Facebook and how they work.

The first form of Facebook advertising is by creating a fan page. A fan page is essentially not that much different from a regular page, only it is geared more towards promotion. This makes it an excellent choice for most businesses as it will help with their branding and marketing. That is another thing to remember, fan pages aren't about generating sales, but rather about building customer loyalty and generating a "buzz" about the company. With special apps exclusive coupons and offers can be given away in exchange for "likes" and valuable customer contact/demographic info.

The second form of Facebook Marketing Service is not as well known by most but can be more powerful overall if used correctly. This type of advertising utilizes Facebook's ad network. There are various options to choose from but a very high level of expertise is required to make it work due to the fact that failed ads can lead to lots of lost money. The fact is that no one goes to Facebook to buy stuff so unique tactics have to be used to make ads appealing to people visiting the site.

Due to the complexity of Facebook marketing, hiring a Facebook advertising company to assist with it can be extremely beneficial. The simple fact is that Facebook is not a traditional advertising or sales platform. This means that reaching out to potential customers isn't easy. Facebook marketing services are qualified to do this though, and can create winning campaigns that not only bring in new customers, but also turn customers into fans who will spread the word about the company in a "viral" manner. This can lead to a lot of positive exposure which in turn can lead to a lot of sales on the back end.

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