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Are You Doing Enough For Your Employee Referral Program Champion?
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It is an established fact that not all employees have the same level of connections and the same capacity to refer people in an employee referral program. Some employees are more social than others with more connections while others prefer to keep a low social profile. Also not all employees with wide social connections are active in referring candidates or have the skill to do a correct match of the open position vis-à-vis the skills of people in their connections. This differentiation is important to understand why some employees perform exceedingly well as referrers with high success rate for candidates referred by them eventually being hired and becoming employees.
It is very important for organizations to track and record performance of employees as referrers to be able to highlight the ones who are contributing the most to the success of the employee referral programs. Latest employee referral solutions like ZALP have features like analytics help organizations track the employee activity thus tracking the entire employee referral program performance. Just as organizations have special incentives and fast track programs to recognize and reward top performing employees in order to drive engagement and retention of high performers, it is also important to design special programs to ensure the top referrers in your employee referral program continue to remain engaged and active in the program.
The foremost thing that organizations need to keep in mind is to ensure that the referral bonus is paid out in full and immediately so as to drive home instant gratification and recognition. Smaller rewards like personalized t-shirts or mugs or luncheon events with top referring employees to recognize their efforts helps to keep engagement levels alive even when recruitment activity is comparatively muted.
Ensure to thank your top performers in the employee referral program for their efforts and contribution in public forums as well any communication related to the referral program. Use emails, bulletin boards to promote stories from top performers on how they have used the referral bonus to buy an exciting gadget or take a family vacation to reinforce the rewards associated with participating in and referring successful candidates. Recognition, especially in front of their peer group and others in the organization makes an employee feel valued and acts as a powerful motivator to drive greater engagement from the referring employee. Other ways to keep top referring employees happy and engaged include
• Extra day off work
• Badge declaring him to be a Referral Champion
• Special lottery for referral champions with exciting prizes like an ipad
• Allot a preferred parking space
• A day off from work
• Tickets to coveted sporting event
• Organize Weekend getaway
Whatever method you eventually chose, it is important to keep in mind that a happy referral champion could possibly be the best brand ambassador for your referral program, likely to drive many more employees to participate in the employee referral program, much more than any promotion scheme of yours could hope to achieve.
To get the latest employee referral information, Visit - zalp.com/employeereferralresources
Savio Vadakkan is the Marketing Professional at ZALP, a unique employee referrals booster. Latest employee referral solutions like ZALP have features like analytics help organizations track the employee activity thus tracking the entire employee referral program performance.
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