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Marketing Trends: Keep Your Customers Excited About Your Brand
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Once upon a time staying connected with your customers probably focused around your outlet. You might speak to them on the telephone and keeping them informed meant advertising via mailings, fliers and local press.
Then along came websites and you had a second platform that had to speak to those of your customers and potential customers who were online.
With one or two manageable platforms it was still relatively easy to get your messages across. Footfall on both platforms gave you a good insight into your marketing success and just who you were attracting.
As the digital world has increased keeping tabs on all the 'touch points' and opportunities you have to interact with your customers is huge and growing.
Yes the multiple communication devices we now have means that businesses need to be more than ambidextrous to stay in contact especially with mobile devices and social media added to the mix.
Gathering effective information from all available points can be time consuming. A market research company on the other hand has the tools available to assess who is using which device and measuring the results. Knowing which of your customers engage with your company or brand in which way can give you invaluable consumer insight so that you are informed about how to conduct your marketing and even choose your products.
Knowing who engages with you from a mobile device i.e. Facebook from their mobile or your website via their tablet means your website needs to be responsive i.e. designed to facilitate access from mobile devices.
While much emphasis now is quite rightly put on mobile devices, your marketing probably needs to embrace both online and offline mediums. That is unless you already know via your marketing research agency that your audience only engage with your brand in one way. In this day and age that is unlikely.
Engaging with your audience online or off can usually be categorised by age or social status. Online marketing alone is probably not enough but this area is growing. From reports about the rise of Christmas shopping completed online and realising that online research is usually the first port of call for shoppers should be informing your marketing policies already.
But to get your marketing on target you really need to know who is connecting with you this way and whether it is the only way they connect with you. That sort of consumer insight available through good market research is invaluable.
Most digital engagement is very visual - even Twitter now has easy inclusion of images. To further engage these groups it may be that you need to include not only digital images via Instagram but also infographics and videos which visually highlight reasons to use your product over others.
Again to get any of these areas right, you need to know who is engaging with you and how. If you aren't attracting the audience you wanted maybe you aren't sending out the right messages via the correct platform? The only way you can be sure is to analyse the market and who uses what to interact with you.
The best way to do this? Let a UK market research company find the answers for you and point you in the right direction.
This way you can be sure that both you and your customers are more than satisfied.
For more information please visit – www.marketing-sciences.com
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