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The Merits And Demerits Of Ad Film Services

By Expert Author: Abhinav Tibdewal

Over the years, it has been realized by various companies that the traditional ways of advertising no longer yield expected returns. Generally speaking, people no longer want to be merely sensitized but they are looking to be entertained at the same time. The common word for this approach is edutainment. Thus with the inception of AD film services, a better approach to advertising has been found.
AD Film Production Services
Ad films, also called TV Commercial (TVC), are films made for the purpose of arousing customers' interest about a product or organization. AD film production service typically start by understanding the business, products & services, the target customer's profile and the objective for developing the AD film. When this is all understood, a concept with a script is developed by the AD film service providers. The concept is then shared with the client by aid of storyboards, and when agreed thereupon, the actual film making begins.
The Merits of AD film services
Wider Audience Range: AD films can be run in various TV channels as well as cinemas. But even if these Ads are not run on popular TV channels, they can still be cast on the company’s website. Also, the Ads can be used as teasers at conferences and exhibitions. This enables the company to reach a greater number of customers than the traditional ways of reaching consumers.
Captivating: Unlike other methods of advertisements, AD film services are usually designed to captivate the senses of the target audience. By combining education with entertainment, the AD films have greater potential to captivate the audience while at the same time advertising the product.
Higher Returns: The main purpose of advertising is to increase sales. By reaching more customers with a captivating message regarding a product, AD film services have proved to realize high returns for the company.
The Demerits
Costs: Making a film Ad is typically quite involving. There are pre-production services, then production services and finally post production costs to be met. Besides, good Ad film shooting professionals may sometime be hard to find. Nevertheless, there are companies that offer Ad film services at relatively lower costs.
Preemptive Evasion: In some cases, the audience may deliberately avoid watching the advert. Research has shown that at times, the timing and length of featured advertisements that are shown prior to films is predictable by audiences and easily avoided. However, this preemptive evasion may be overcome by slotting in the Ad between programs.
Competition: As most companies have realized the benefit of AD film services, there is considerable competition in this field. This is especially true for companies advertising a similar product. In such cases, whether or not a company’s product is sold depends on how well the Ad film conveys the information and captivates the audience.
In a nutshell, while AD film services can be used to promote the sales of virtually any product, there are both the merits and demerits to film Ads. From this article, however, the merits seem to outweigh the demerits. Nevertheless, the decision lies with the company interested in using Ad film services.

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