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3 Steps To Effective Competitor Seo Analysis

By Expert Author: Lucas Lowe

In the recent past, search engine optimization has begun to play a very important role in helping companies get ahead of the completion. Traditionally, companies conducted competitor analysis to attain an edge over their competitors and hold their ground in the market. Likewise, it is today equally vital for companies to conduct competitor SEO analysis to be able to retain their market share and grow their customer base.
In business, what matters more than ‘what you are’ is ‘what your competitor is’. The relevance of this fact has never lost its importance and is still applicable to today’s online market as much as it was centuries ago.
What is competitor SEO analysis?
Competitor SEO analysis is a strategic activity which helps you to analyze the SEO strategies and tactics of your competitors so that you can always remain a step ahead. It helps you keep a tab on the competitive landscape of the SERP (search engine results pages).
Competitor analysis enables you to understand where you stand in the market. Also, by analysing the strategies of your competitors, you can improve your own strategies by picking up some effective techniques used by them. In short, competitor analysis gives you a base to build your SEO campaign on.
So, how do you analyze your competitor’s SEO strategy?
Step 1: Categorize your competitors
Categorizing your competitors helps you in deploying your SEO strategy. It also enables you to ascertain that you have covered all your grounds. Understanding the varied tactics used by different companies in the industry can also help you analyze the acceptance, relevance, reliability and success rate of strategies deployed.
Step 2: Identify customer preferences
Customers are the most important aspect of any business. Once you have categorized your competitors, it is time you get down to analyzing the needs and preferences of your customers. This will enable you to serve them better than your competitors.
So, how is this related to competitor SEO analysis? By running an analysis on your competitor’s SEO strategy, you should be able to find out why a customer would prefer your competitor over you. This can help you identify your weaknesses and work on them so that you can reinforce your growth.
Step 3: Run a detailed analysis
In this stage, you dig deeper and perform a detailed analysis on the competitive environment. Explore what the competitor is offering. How different is your offering from them? What are they bringing to the market in terms of information? Is it similar to yours?
The trick to win this battle is to create unique content of high quality and ensure its relevance to your customer base.
Contact an SEO services company to help with your SEO campaign.

AUTHOR BIO
Clear Peach Marketing is a professional search engine marketing company specializing in PPC management and SEO services for companies, large and small. They have a deep understanding of thorough competitor and keyword research and analysis. Beyond that they are experts in strategy. http://clearpeach.tumblr.com/


search engine optimization

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