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Shifting The Focus To Make The Best Videos

By Expert Author: James Hill

Every director has a unique style of developing a movie. Similarly, every videographer has a unique way of shooting a video that becomes his signature. The field of photography or videography is a difficult one. One has to persevere with a lot of talent in order to be able to make the right kind of videos.
However, not everything that happens to a photographer in his career happens because of his own potential. There are other contributing factors which he has to pay attention to if he wishes to succeed.
Knowing the audience
Plato defines art as the process of replication of an idea in to a palpable medium and the consequent acceptance and perception of the audience. Please note that any art is incomplete until and unless the audience has imbibed it or accepted it. This is why it is critical to identify the target audience group and to understand their behaviour. One must know what his audience wants before rolling it out to them. So the kind of video shoot (not just the subject or theme) that should be undertaken for a teenage group will be much different than that for a group of corporate executives. If you can understand this fact, then it will become much easier for you to shoot an effortless video with a great response.
Shifting the focus
The biggest mistakes that a lot of people make while shooting a video is to focus too hard and too long on the central subject of the video. Basically, anything that is depicted in the least obvious way makes an interesting watch. So if you are trying to show something in particular, devise multiple ways of portraying it. The best way to handle this is to watch a few movies by top video artists so that you can get some inspiration. Move the camera around a bit and ensure that your subject is not the centre of the video frame throughout the shoot.
Be wise and catch the light
Get a lightweight mattebox. A lightweight mattebox is your best friend when you are shooting into the sun. It will prevent stray rays of light from entering your picture. You can get a Value Mattebox easily either online or by walking into photo equipment shops. A value mattebox is very useful because it doesn’t require you to keep removing it and fixing it again every time you change the lens. However, before you spend money on it, do some research to get the best deals.
Notice what no one else would
These are things that no one can teach you and must come to you naturally. You have to be able to see things that are wrong in your own video. If everyone wearing their costumes properly, is a stray leaf ruining your overall frame, is there a dog in the background, is the noise from the nearby motor overpowering your actors, and so on and so forth. These are the little little things that everyone fails to see while the shoot happens, but someone notices when lunched for the public.
Propagate your video
There is no shame in propagating your video. Make sure that you speak about it to people, because word o mouth is the best way to market things. Also capitalize on the sharing features of social networking sites.

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