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How To Make Social Media Outsourcing A Successful Campaign

By Expert Author: Angela Clark

Even if you have outsourced your social media activities, you need to stay in touch with your offshore social media team. Your interaction with them will help them to understand your requirement in a better way.
1. Choosing the social media consultant:
You need to hire a consultant you can trust. See the work that your potential social media manager has done for other clients. You should see how enthusiastic your potential managers are. Read their customer testimonials.

2. Check the social media content:
You should see what your social media outsourcing team are posting on your Facebook and Twitter. Take out time to check and ensure that status updates posted by social media manager reflect the real you. If they are running your YouTube channel, see how they upload videos and how well do they organize your channel by creating relevant play-lists. Check the posts for mistakes.

3. Working closely with a social media consultant:
Your social media consultant will be your voice on social media. Therefore, you need to be in touch with him constantly to discuss strategy. Meeting should not be just once a month to discuss plans for next 30 days. Talk to your consultant on regular basis to ensure that social media strategy is on the right track. If your business is legally regulated and due to that, if you cannot say certain things, you will need to make sure that your consultant knows those things before allowing them to start updating on your behalf.
4. Have a goal:
Be very clear about what you want to achieve with your social media. Explain that properly to your social media consultant, so he/she can plan a strategy that can live up to your expectations.

5. Use softwares like Topsy:
This can be helpful during brainstorming sessions. Topsy is social media analytics software. It can compare up to three keywords (or phrases) in order to discover trends and popular links shared on Twitter. Also, it has the ability to source tweets over the past month, fortnight, week or day useful for identifying influencers or experts in your field.
6. Feel free to request for a work plan:
While planning to hire a social media consultant, you can demand a work plan to see how innovative can that consultant be. An ethical social media consultant would certainly oblige you by sharing the work plan.

7. Use social media for online seminars:
Tell your consultants what type of conferences or online conversations like Google Hangouts are needed. Professionals managing your social media will organize Google Hangout and other online seminars on social media platforms. This would get more popularity for your social media channels. Plus, it would drive engagement in the forms of comments.

Now you are ready to make your social media campaign a success. Tell us which of these activities you are already doing and which activities are you planning to start now.

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