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What Has Public Relations Got To Do With Your Image?

By Expert Author: Vivek Kaushik

The Public Relations industry is a century old profession and its origins can be traced back to the 18th century bourgeois times. In the modern times, PR bloomed in the first part of the 20th century in the US and UK. However, it was only in the 1990s that PR forayed in the Indian scenario. It took a while for people to understand the nuances of PR and steadily get into the fold. Initially, the international stalwarts of the industry opened their branches in India and one can say that they were the thought leaders of the industry. But with the turn of the century, the industry flourished extensive and many Indian firms were also set up.

Public Relations basically refer to the dissemination of information between a particular organization and the public. It need not necessarily be an organization but can be a prominent individual like a politician, an author, an actor, an industrialist, etc. By establishing a solid relationship between the public and the investors, partners, employees, and other stakeholders, the aim of PR is established. Also, a top challenge of any PR professional is to maintain the dignified image of the client that he is representing in the public forum.

In order to achieve the desired results of public relations, it is important to have skilled professionals who are well versed with the media fraternity. It is not uncommon to see many former journalists who are now holding top PR positions in reputed public relation firms in Delhi and other parts of the country. It is very important to use networking skills if you want to guarantee your position in the PR domain. The names of newspapers and TV channels of the main cities of India should be at the back of your mind.

As a PR consultant, you should be ready to face any critical situation that might show up unannounced. The public image and reputation of your client is all that matters and you must be ready to answer any question related to their public life. If you want to hire PR consultants in Delhi and NCR, there are many of them with laudable expertise who have years of experience in this field. From holding a press conference to crisis management to solid connections in the media, these guys work from the word go and give you substantial result time after time. So you can see that the role of PR cannot be underestimated in today’s world.

For more information about Public Relation Firms in Delhi, PR Consultants in Delhi NCR visit our website http://www.publicistnetwork.in/

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