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Do's And Don'ts Of Social Media Outsourcing

By Expert Author: Marie Young

Social media is valuable tool for branding, marketing, and promoting your business, as well as monitoring and analysis your customer or online reputation. Now find out the dos and don'ts of social media outsourcing.

1. Ask for references: Make sure your SMM association has a good track record with plenty of satisfied clients. Ask your possible social media service provider if you can contact any of his or her clients for their information.

2. Do not wing it: Develop a plan that includes two or more portfolio, and stick to it unless you have very good reasons to variation course. Without aim in mind and in writing your efforts are likely to lack plentiful impact.

3. Proof social media content: Personally review everything prior to profile account posting, not only for typos and other editorial errors, but to ensure the content is relevant and 100% unique. What may appear as a minor issue regarding how something is worded can have major repercussions if it's open to misinterpretation. Your social media officer may be a trained and professional, but it's your own business and nobody knows its nuances and politics better than you. Once you train them, you may find that everything isn't as necessary.

4. Create and give your third-party provider key messages and talking points: Important messages are always based on your business' short- and long-term planning. Whatever these develop a communication plan and make sure your third-party social media agency understands and executed properly.

5. Do not allow your company to be held hostage: Create your own social media platform, complete with a unique username and password for each social media account, to avoid being locked out of your own social media accounts. You need to remain in full control of your social media blog, Facebook fan page, Linkedin,Twitter account and other accounts should any disagreements arise between you and your social media provider.

6. Ask everything in writing: Operating without proper contract is risky for you and whomever you hire for social media outsourcing . A written work agreement not only lays out each party's obligations but also inaugurate ownership of the assets being developed.

7. Do not operate without analytics: Managing a social media campaign without proper plan is like flying a boeing 777 without gauges. Proper data and statistics provide you with the insight you need to make well-informed decisions and determine whether what you're doing is basically having the desired effect.

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